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The Platinum Card Lightening Technique That's Behind Beautiful Blondes

Platinum Card hair lightening technique has been beautifying blondes and creative colors for decades. Learn what it is, why colorists love it and how to get the best results!

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Clay All Day: Balayage Looks Guaranteed to Inspire

Balayage experts put L’anza’s Clay Decolorizer to the test and yield beautiful results.

Iconic Blonde by Itely Hairfashion

ICONIC BLONDE by Itely Hairfashion is an extra performance hair decolorizer that works to eliminate yellow residue when lightnening.

Alfaparf Milano's Free Style Lift

Alfaparf Milano's Free Style Lift is a white clay powder for freehand work (without foils) for a maximum natural effect.

Up You Foil Skills with These Tips

Is foiling a "dye-ing" skill? Never, according to Jo Blackwell-Preston, a L'Oreal Professionnel International Artist. Here, she demos how to use foils to get the best lift on your darker haired clients (and tips that will work on your blondes as well).

BLONDME Bond Enforcing Premium Lightener 9+

Schwarzkopf Professional BLONDME Bond Enforcing Premium Lightener 9+ with Integrated Bonding Technology is a high-performance powder that gives hair maximum lift—up to 9 levels—and helps to protect the hair fiber during development for minimized hair breakage.

Kadus Professional's Blondes Unlimited

Inspired by the precision of Chinese porcelain art, Kadus Professional has developed Blondes Unlimited— the perfect tool to deliver beautiful balayage color and other freehand techniques. This lightening system makes freehand application techniques easy—no foils required!

HOW-TO: Efficiently Lift up to 7 Levels Without Compromising Hair's Integrity

When lifting hair you want a lightener that not only performs well, it works quickly and efficiently too. GKhair's Juvexin Lightening Cream lifts up to seven levels! What else? It provides on-scalp lightening, too!

GKhair's Juvexin Lightening Cream

GKhair's Juvexin Lightening Cream quickly and efficiently lifts up to 7 levels.

Using Pravana's Blonde Wand for an Express Color Service

Pravana’s Regional Artistic Trainer Lissette Cruz demonstrates how to do a convertible color look using the Blonde Wand and Pure Light Creme Lightener.