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Champagne Platinum Texture Transformation: Formula and Style Steps

This beautiful color transformation is given a very detailed walk through, from sectioning, to formulas, application, and styling steps.

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Which Lightener to Choose for the Best Blondes

A social media challenge selected the best Eufora Summer Blondes. Here's a breakdown of the Eufora range of lighteners used in the looks.

Need a Lift? The Lightener Behind These Inspiring Blondes

Clients who have waited to see their stylists may be returning with dark roots, stubborn greys and a desire to be lighter and brighter, fast. Save these examples for your blonding inspo board and find out the artist's secret to tailored blondes.

From Uneven and Banded To a Nice Bright Blonde

This client tried someone new and was not happy with the results. Get the details for the color correction once she returned to her favorite colorist.

From Grown-Out and Warm To Hot Blonde

Denise Mahoney (@colourauthority) of Colour Authority Salon and Spa, Portland, Oregon, says first time client Samantha came in with very warm ends and about 6 months of regrowth looking for a color upgrade. Details here.

A Little Help For Compromised Hair

This hair has been through A LOT! Daisy Goord added a root shadow and some lowlights to add some dimension and both colorist and client were thrilled.

Step One To Beige Blonde

This client wanted to get back to beige blonde, but her new colorist was surprised that the client had placed a 6N over her previously lightened hair. Acknowledging it would take a few sessions, Cassandra Marie Bartosch ended up with lovely results after the first session. Details here.

Platinum Card Rescue For A Bad Home "Bleach Job"

This client decided to lighten her hair with bleach at home. Get the details for this wonderful correction, Platinum Card to the rescue.

From Warm To Silver White Blonde In One Session

Christina Luck (@cjluck_hair) of northern Idaho, says her amazing client has been trying to get that silver white blonde for years by bopping around to different salons, and that with the right formulation, she was able to get her there in just one session. Details here.

Olaplex Acquired by Global Investment Firm

Olaplex became a global sensation, paving the way for a completely new category of hair care called “bond-building.”