The brand's new Ultimate Blonde Freedom Lifting Powder and Ultimate Blonde Freedom Blonde Developer are designed for faster, simpler balayage and freehand painting.
It's the time of year when just about every client who sits in your chair wants to go lighter and brighter in some way. Whitney Parr, Wella Design Team artist and Master Color Expert-certified, shares her hit list of tips to get you through blonding seasons.
Platinum Card hair lightening technique has been beautifying blondes and creative colors for decades. Learn what it is, why colorists love it and how to get the best results!
Learn all about the Russian highlighting and coloring technique created by Vladimir Sarbashev, it's a technique that's booming down salon doors in Eastern Europe and is moments away from being the biggest trend in American lightening and coloring since ombre and balayage.
Precision makes perfect: In this gallery, we take a look at some of colorist and educator Ian Michael Black's famed foil artistry perfection.
Balayage experts put L’anza’s Clay Decolorizer to the test and yield beautiful results.
ICONIC BLONDE by Itely Hairfashion is an extra performance hair decolorizer that works to eliminate yellow residue when lightnening.
Alfaparf Milano's Free Style Lift is a white clay powder for freehand work (without foils) for a maximum natural effect.
Making a brunette blonde can be one of the most damaging processes for a client’s hair. It can also be one of the trickiest.
Give your clients sunkissed summer hair without using lightener. Blond Studio’s SunKissed Lightening Oil by L'Oréal Professionnel gives your client that naturally highlighted blonde glow as if she’s been at the beach all summer!
