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How to Preserve and Protect Your 'Make Me Blonder' Clients

Once you give your clients a taste of lighter hair, it’s often the same. The next time they’re in your chair they’re begging, “Can you make me blonder?” Hair color pros know that’s a tricky question because the lighter you go, the more you risk damage. But now stylists have found a way to safeguard hair health, with up to eight levels of lift.

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Extreme Ice Lightening Technique Will Take Hair from Dark to Light in One Session

Joico Global Business Expert, Gina Bianca, shows you how to go from dark to light in a single service.

New Launches: Oribe Bright Blonde Essential Priming Serum & Sun Lightening Mist

Help your clients break out their brightest blonde hair just in time for summer.

Bronde, Platinum, Ash, Honey: Gallery of the Most Beautiful, Shiny Balayage

In this gallery of balayage inspo, see how Ellie Toia creates the most stunning looks - plus how she captures her content for social media.

How to Make Babylights Stand Out on Textured Hair

Sometimes it’s hard to see babylights on dense curls. But here's a version that delivers gorgeous natural glow.

Tips for Blonding Textured Hair, According to a Color Expert

You’ve told your client’s before: “Trust the process!” For Atlanta color specialist Kelly Brandon, who takes her textured hair clients to all levels of blonde, this mantra is everything.

Champagne Platinum Texture Transformation: Formula and Style Steps

This beautiful color transformation is given a very detailed walk through, from sectioning, to formulas, application, and styling steps.

Which Lightener to Choose for the Best Blondes

A social media challenge selected the best Eufora Summer Blondes. Here's a breakdown of the Eufora range of lighteners used in the looks.

Need a Lift? The Lightener Behind These Inspiring Blondes

Clients who have waited to see their stylists may be returning with dark roots, stubborn greys and a desire to be lighter and brighter, fast. Save these examples for your blonding inspo board and find out the artist's secret to tailored blondes.

From Uneven and Banded To a Nice Bright Blonde

This client tried someone new and was not happy with the results. Get the details for the color correction once she returned to her favorite colorist.