The makeover was accomplished using the new palette, which warms to help accelerate lightening, and a roller-inspired technique. Watch Presley Poe transform her client in this video!
This new balayage tool is engineered to mimic natural body warmth in targeted areas to improve the lightening process.
When your client wants to be platinum but they have used dark brown box dye and then bleached their hair--five times--to remove it, the struggle is real. But here's what you can do to overcome and level up.
Erin Mills is a stylist and salon owner in Orlando, Florida, who specializes in blonding. In this video tutorial, Mills demos her umbrella pattern using Alfaparf color to achieve bright blondes with low maintenance for healthier hair.
In this gallery of balayage inspo, see how Ellie Toia creates the most stunning looks--plus how she captures her content for social media.
The brand's new Ultimate Blonde Freedom Lifting Powder and Ultimate Blonde Freedom Blonde Developer are designed for faster, simpler balayage and freehand painting.
It's the time of year when just about every client who sits in your chair wants to go lighter and brighter in some way. Whitney Parr, Wella Design Team artist and Master Color Expert-certified, shares her hit list of tips to get you through blonding seasons.
Platinum Card hair lightening technique has been beautifying blondes and creative colors for decades. Learn what it is, why colorists love it and how to get the best results!
Learn all about the Russian highlighting and coloring technique created by Vladimir Sarbashev, it's a technique that's booming down salon doors in Eastern Europe and is moments away from being the biggest trend in American lightening and coloring since ombre and balayage.
Precision makes perfect: In this gallery, we take a look at some of colorist and educator Ian Michael Black's famed foil artistry perfection.
