Close

lightening

L'Oréal Professionnel's Sunkissed Lightening Oil

L'Oréal Professionnel's Lightening Oil recreates the sunkissed effect of summer without any bleaching involved. Suitable for all hair types, this is an easy and fast way to give your clients a natural, California beach-y look in 10 minutes.

Read more

Live The Blonde Life: Riawna Capri Takes Hilary Duff Icy Blonde With Joico Blonde Life

Celebrity stylist Riawna Capri answers a Q&A and shares her how-to to recreate the icy blonde look she gave Hillary Duff using Joico's Blonde Life line.

Watch: Face-Framing Lunchtime Highlights with Pravana's Blonde Wand

Watch how you can create face-framing highlights with just 15 foils in less than one hour.

HOW-TO: Lighten Hair for Fall Using the Blonde Wand from Pravana

Who says clients should only go dark for fall? Pravana Artistic Regional Trainer Lissette Cruz gives a step-by-step of how to achieve the perfect blonde using Pravana's new Blonde Wand and Pure Light Creme Lightener.

Your Questions About Pravana's Blonde Wand, Answered

Is it damaging? Should I charge clients more? You asked, the experts answered!

Blonde Magic: The Pravana Blonde Wand

Pravana imagined a world where banding was banished, blondes were created in seconds and Vivids transformations occurred in under an hour. And to realize this magical salon kingdom, they now introduce The Blonde Wand and Pure Light Crème Lightener.

The EXPRESS Lightening Service: How to Lighten up to 7 Levels ... in Seconds?

This tool allows colorists to fully process foil highlights in seconds with less damage than a comparable lightener processed at room temperature for 40 minutes. See it in action!

Johnny Ramirez's Advice for Helping Clients Achieve Their Dream Blonde

Lived-in color. Bright platinum. Rooty warm shades. It's summer, which probably means you colorists are hearing these requests a lot during peak-blonde season.To help your bright endeavors, we asked Johnny Ramirez, L’Oréal ...

10 Things to Remember When Taking a Client from Brunette to Blonde

“It’s education that brings our inspiration back to us,” Andreas Hogue, owner of Andreas Hogue Salon in Northbrook, Illinois said to the class as the day began. In mid-April, MODERN SALON attended Robert Santana’s ...

CLIENT REQUEST: "Go Lighter Without Any Maintenance"

 Tyler Summers (@makeupfreaktyler) a stylist at Jax and King in La Jolla, San Diego, had a client come in with level 3 Asian hair. “She wanted to be lighter without any maintenance,” said Summers, so he decided a ...