living proof

How to Get Oomph at The Crown For Clients With Fine Hair

Learn how to get volume and oomph at the crown, especially for those clients with straight, fine hair. Living Proof Global Creative Director Michael Shaun Corby gives his special tips and tricks.

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New CEO at Living Proof, Zach Rieken

Rieken was most recently with Bumble and bumble.

Violet Vibes: Living Proof Embarks into Color Care with its Latest Launch

See the hair world through violet-colored glasses, thanks to Living Proof's new Color Care line. The four products, a shampoo, conditioner and two Whipped Glazes, are formulated to care, fortify and protect color-treated hair from color fading due to UV exposure, heat styling and hard water.

Living Proof Launches PhD Triple Detox Shampoo

This nonstripping, color-safe shampoo is designed to gently remove the three big causes of buildup: product, hard water and pollution.

Filled with Cheer: 2018 Holiday Hair Gift Set Guide

The holiday season is upon us, and the joy of giving is the perfect reason to promote festive gift sets at your salon or give to your own clients, friends and family. Here is MODERN's 2018 Gift Set Guide.

QUIZ: How BIG is Your Salon Personality?

Big, bigger or biggest? What size is your salon personality?

How-To: Two Fresh Braids for Every Skill Level

Sometimes all it takes are a few deft twists to create a fresh and flattering braid hairstyle!

How-To: 2 Cute, Easy Updos For The Holidays And Beyond

Here are two full, feminine and flattering upstyles, perfect for the holiday season and well beyond, courtesy of the creatives at Living Proof.

MODERN SALON Readers Share Their Favorite Travel Products

If you were stranded on a desert island and could only bring ONE product with you, what would it be? MODERN readers share their must-have product for traveling here, there, and EVERYWHERE!

Living Proof Releases PhD Body Builder Hairspray

Living Proof’s PhD Body Builder is a breakthrough body building hairspray that has a customizable nozzle to create instant, buildable body with airiness and movement while allowing you to customize the amount of product you use.