New perceptions of gender--more specifically, the greater acceptance of gender fluidity and things like choosing your personal pronoun — have opened the door to men’s acceptance of more traditionally feminine products and services. However, the marketing of cosmetics for men still retains a heavily masculine sensibility, but this is changing.
Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.
In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.
An alternative to microblading that's more universal for your clientele, this permanent makeup service continues to gain popularity.
According to research by Cosmetify, ColourPop is the number one beauty brand in the US. See the other brands that made the list.
From runway, to film, to print - makeup has the ability to complete or transform an entire look, create a mood or define elegance. Through creative application, artistry, vision and technique, the NAHA Makeup Artist of the Year category honors the best makeup artists in the industry.
Prepare for the most wonderful time of the year with these beauty favorites.
Iranian-born beauty innovator Lida Djarar Fischer, CEO of Lyda Beauty, just made it so much simpler to achieve your Queen of the Nile vibe, just by using her Cleopatra Cat Eye Stamp.
The Makeup Artist Sanitation Standard was created out of the desire to elevate makeup artists best practices and gives clarity and confidence through its instructional information.
Advice from Cosmetic Alchemy's brow diva, Diana Menendez.
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