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20 Secrets for Writing Content that Attracts and Engages

As a digital marketing guru for almost a decade, Justin Champion mastered the skill of developing content that attracts and engages his target audience. He shares his trade secrets in a new book, but recaps his 20 best ideas with SALON TODAY.

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Swim with the Sharks: Los Angeles Casting Call for ABC's Shark Tank

Got a beauty brand that needs a boost?

Branded Creative Group’s Sasha Dominguez on Creating a Brand with Staying Power

Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.

How-To Combine Salon Service & Retail Sales Techniques

"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."

Excellence in Education 2017: Best Practices from Marketing Innovation Top Honorees

Although traditional advertising on TV and in local news sources is still utilized, school owners are turning more and more to a more affordable option—social media.

9 Ways to Make a Positive First Impression & Excel at In-Person Branding

You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.

5 Tips for Small Business Saturday

Small Business Saturday happens right after Thanksgiving, and can be an excellent time for local barbershops and beauty salons to capitalize on the occasion.

3 Tips For Hairdressers on Black Friday

Heading out in your pj’s with a pie hangover just isn’t the best way to do Black Friday anymore. Stay in, get comfortable, the Donna Bella 4-Day Black Friday Event means business! We talked to Jordan Glindmyer, owner of Pinup Jordan's Mermaid Lounge, and got three hot tips for you this Black Friday weekend.

9 Industry-Proven Ways to Market Your Salon and Build Your Brand

Need some fresh marketing ideas for your salon? The secret to successful marketing involves a combination of brand awareness and fostering long-lasting relationships with your community. Millennium S.I. has put together the best beauty industry brand strategies to keep your marketing game strong.

Marketing to the Thinning-Hair Client

How do you effectively market a service nobody wants to admit they need? We gathered advice from several owners who regularly work with thinning-hair clients.