Lift Without Lightener: The Secret for Natural Blondes Who Want to Be Baby Blondes

An Aveda product and formula that is very customizable and easy-to-use.

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Explaining Foilyage, Teasylights, Shadow Root and Other Hair Color Techniques to a Salon Client

Here's a short cheat sheet from a master blonder with descriptions of these different techniques.

11 Hour Platinum Transformation

Colorists are chemists and artists, but not magicians. Here, one colorist shares the truth about the process of taking a dark-haired client to white blonde.

Goldwell Pure Pigments: Formulas, Finishes and a Photo Gallery

Next-level creative coloring? Yes, thanks to Goldwell’s @Pure Pigments. Four artists take the direct-dye additive on a test drive.

Salon Digital Summit: Personal Branding for Salons and Stylists: Defining Your Voice, Your Reach, Your Passion

The opening panel at Salon Digital Summit hosted by Eric Taylor offered such wonderful nuts-and-bolts advice about social media success with an emphasis on authenticity.

How to Achieve Amazing Volume With Fewer Extensions Using Great Lengths GL Tapes

Saretta Bowerman (@hairbysaretta) is known for her full, thick updos and hairstyles. See how she achieves the ideal hair density with Great Lengths' new GL Tapes extensions.

HOW-TO: The Yellow Color Formula your Clients will LOVE Using Goldwell Pure Pigments

There are few things that crush a colorist more than when hours of work goes into creating the ideal shade for your client only for it to fade as quickly as, sometimes, just a few shampoos. So when Kristi Waldrop created this vibrant yellow shade, she chose to work with Goldwell's new @Pure Pigments color additive, that resists the fade.


Magazines, gift cards, products and kits… oh my!

HOW-TO: The Perfect Pink that Lasts Using Goldwell's @Pure Pigments

Watch the technique of how one artist used Goldwell's new @Pure Pigments color additive to create a holographic effect (Bonus: it has two-times the fade resistance of traditional color AND three-times the shine!)

How One Stylist Built Her Instagram Engagement and Following

MODERN’s had a relationship with DeLuca for at least 10 years—but only recently did we start encouraging her (okay, maybe a little strong-arming, but she needed it) to focus on her @hairbykatied Instagram page and get more eyes on her much-deserving work. Here's what she did to boost her following, engagement and, as a result, clientele.