mydentity

Scary Good Halloween Haircolor by Guy Tang

A deep, dark purple and a flame-orange spice from Guy Tang using #mydentity.

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Guy Tang and the #MyDentity Team Launch New Colors

Guy Tang's Super Power Direct Dyes collection is now available.

Shine Line: Guy Tang Introduces New Styling Products for Closeup-Ready Hair

A new line of styling products from Guy Tang will help every #hairbestie create their best hair, ever.

Makeover: Back to Bright Blonde

This client hasn't had her hair colored in two years! See how this colorist brought her back to her desired icy blonde using an interesting bleaching technique and great toning.

TRENDING HAIR: Icey Tones, Textured Cut

This correction of a home hair color mishap resulted in a very chic shade and shape.

How-To: Magical Melt

Get the details for this makeover, going from uneven and faded to a clean and tasteful melt.

Color Correction: From Uh-Oh To Oh My

This client had gone to get an "icy silver, violet, balayage, ombre" but left with melted gummy hair that was anything but blended. Cyrell Cook shares the correction details.

10 Times Jack Martin Helped His Clients Go Gray

Each time we pull up our Instagram feed and see a transformation that helps a client embrace her gray, if it has thousands of comments, reactions and likes, it's almost always from Jack Martin.

Robert Schaeffler Joins DevaCurl as CEO

Schaeffler will focus on accelerating DevaCurl’s growth and continuing to build awareness among consumers and stylists.

Heavy Metal: Metallic Color You Are Loving

Vibrant and pastels in pretty pearl hues are like Instagram hair-color kryptonite. We asked our Instagram followers—all 955,000 of you!—for their favorite metallic color lines.

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