olaplex

What’s New in Salon Hair Color and Care: Must-Have Pro Products

Discover the latest breakthroughs from top professional haircare brands, each offering unique benefits tailored to the diverse needs of clients and stylists alike.

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OLAPLEX Unveils Next Chapter With a Bold Vision for Foundational Hair Health and Innovation-Led Future

OLAPLEX, the pioneering bond-building brand, redefines hair health with a new brand identity, groundbreaking innovation in scalp, and a commitment to empowering stylists worldwide.

OLAPLEX Announces Vernon François as New Global Brand Ambassador

OLAPLEX is thrilled to announce its newest Global Brand Ambassador, celebrity stylist Vernon François.

Meet the New OLAPLEX Pro Collective

OLAPLEX announces the OLAPLEX Pro Collective, a team of fifteen leading haircare and color professionals.

Olaplex Launch Inspires Curl Confidence: NEW Patented OLAPLEX Bond Shaping Technology

The product offerings were specifically created to support natural curl patterns and textures and represents revolutionary curl innovation in-salon and at home.

Bombshell Brunette: Kaia Gerber's Met Gala Style by Jenna Perry

OLAPLEX Global Ambassador and celebrity colorist Jenna Perry worked with Kaia Gerber to get a rich and glossy brunette color for the 2024 Met Gala.

Jennifer Lopez’s Naturally Beautiful Styling for Met Gala 2024

Allowing her natural texture to escape, and with a focus on the fashion, this soft, feminine updo on JLo was a beautiful crown to a golden look.

Bebe Rexha's Grammys Blonde Formula from Tracey Cunningham

Celebrity colorist Tracey Cunningham darkened Bebe Rexha's signature blonde for the 2024 Grammys, with strength and shine from OLAPLEX.

Chrissy Teigen's Hair Health Shines with OLAPLEX at the 66th Grammy Awards

Celebrity hairstylist Irinel De León worked with Chrissy Teigen on a playful, French girl-inspired bob for her Grammy look using OLAPLEX.

How Olaplex Treatments Prep the Canvas for Every Salon Service

"Cowboy Copper" has been breaking the internet, and that means clients of all kinds are booking in with you for this trendy hair color. You’re lifting brunettes, adjusting redheads and glossing blondes to get this warm, spicy shade. Celebrity colorist Chad Kenyon is creating Cowboy Copper for quite a few of his clients (or as he calls them, his muses). One insight for creating this Insta-worthy hue, he shares, is in the color composition.

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