The “bigger-is-better” perms commonly associated with the ’80s might conjure up thoughts of tight, poodle curls, large metal rods and off-putting odors. But as perm technology has evolved and become more customizable, perms can be used to control texture, create natural looking waves or add volume to straight hair.
The hair industry lost its largest earnings when permanent waves or “perms” came off the salon menu. They were thought too old fashioned a method for the younger generation.
Patrick Melville chats about why stylists should perm extensions for their curly haired clients.
A closer look at the mannequins represented at the Yamano International Beauty Forum in Tokyo, Japan.
Quantum, the venerable texture brand from Zotos Professional, is celebrating its 30th anniversary in 2013.
ISO is adding a fresh spin to Option Waves, its damage-free permanent wave line. ISO has eliminated “perm odor” and replaced it with a fresh scent resulting from an infusion of chlorophyll. The green plant pigment penetrates the cuticle and absorbs odors.
Pravana’s Beach Wave service has been generating quite the buzz—since I was in beauty school, and had just wrapped up (pun intended) my chemical theory, I figured I HAD to try it out!
Many clients could use a texture service that delivers big, loose curl with long-lasting hold, but it's the tight-curl perms that are known for their staying power. Here's the secret to giving texture clients the fabulous curl that they want!
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