Peach Fuzz Fantasy: PRAVANA Artists Create the Pantone Color of the Year

PRAVANA Artists share their gorgeous looks and formulas in celebration of Peach Fuzz, Pantone's 2024 color of the year.

Read more

PRAVANA Expands VIVIDS Red Collection with 2 New Shades

If you're a lover of all things red, check out these two new shades from PRAVANA VIVIDS - and see how the brand's Artistic Educators have put them to use in time for Valentine's Day!

Trending Winter Hair: 8 Frosty Formulas from PRAVANA

Wondering what's trending this winter in the world of hair color? Check out these color formulas from some talented PRAVANA artists.

22 Color Formulas: Vivid Hair Creations

Check out these vibrant hair color masterpieces created by PRAVANA's network of artists and educators using VIVIDS!

Meet the New Demi-Permanent That Cares as it Colors

As a color pro, you’ve come to expect a lot from your products. It’s no longer enough to simply deposit pigment. You need your formulas to support your work with shine, dimension and versatility. Well, PRAVANA gets you, and that’s why they’ve gone even further with their new HydraGloss Demi-Permanent Gel Hair Color. HydraGloss not only offers the superior performance you expect and deserve from a demi, it also drenches hair with the moisture it needs to banish dry, brittle hair.

PRAVANA Launches 3 New Purple ChromaSilk VIVIDS Shades

PRAVANA has released three new ChromaSilk VIVIDS colors to add to their purple portfolio. Check out the Digital Purple Palette!

10 Red Formulas Celebrating the Undeniable Color of the Year

Getting a lot of red requests this year? Here are 10 PRAVANA formulas spanning that end of the color spectrum, including gorgeous scarlets, magentas, peaches and coppers, to get your creative juices flowing.

Color Formulas: Get Creative With Neon Yellow

Check out these formulas and detailed how-tos from PRAVANA Senior Artistic Educators George Blanco (@georgeeblancoo) and Tiffany Lobdell-Summers (@vividhaircreations), who used the brand to pull off the most creative, stunning yellow looks.

Henkel Launches eCommerce Store for U.S. Salon Professionals

A new ecommerce shopping experience for professionals gives you access to major beauty brands.

Trending Color: Pearl Bronde

Brunettes can get in on this pearl trend, too. Plus, it looks like those e-girl vibes are here to stay!

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account