pravana

Meet the New Demi-Permanent That Cares as it Colors

As a color pro, you’ve come to expect a lot from your products. It’s no longer enough to simply deposit pigment. You need your formulas to support your work with shine, dimension and versatility. Well, PRAVANA gets you, and that’s why they’ve gone even further with their new HydraGloss Demi-Permanent Gel Hair Color. HydraGloss not only offers the superior performance you expect and deserve from a demi, it also drenches hair with the moisture it needs to banish dry, brittle hair. Here’s how Hydra

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PRAVANA Launches 3 New Purple ChromaSilk VIVIDS Shades

PRAVANA has released three new ChromaSilk VIVIDS colors to add to their purple portfolio. Check out the Digital Purple Palette!

10 Red Formulas Celebrating the Undeniable Color of the Year

Getting a lot of red requests this year? Here are 10 PRAVANA formulas spanning that end of the color spectrum, including gorgeous scarlets, magentas, peaches and coppers, to get your creative juices flowing.

Color Formulas: Get Creative With Neon Yellow

Check out these formulas and detailed how-tos from PRAVANA Senior Artistic Educators George Blanco (@georgeeblancoo) and Tiffany Lobdell-Summers (@vividhaircreations), who used the brand to pull off the most creative, stunning yellow looks.

Henkel Launches eCommerce Store for U.S. Salon Professionals

A new ecommerce shopping experience for professionals gives you access to major beauty brands.

Trending Color: Pearl Bronde

Brunettes can get in on this pearl trend, too. Plus, it looks like those e-girl vibes are here to stay!

Pravana Introduces New ChromaSilk Pearl Series

Meet the color series that delivers a multi-dimensional pure pearlescent effect.

New Launch: Pravana Demineralizing Collection

Pravana’s new collection is all about detoxing and cleansing – a timely healthy hair moment for the new year.

Pravana's Pure Light Lighteners Get a Package Redesign

A sleeker, smaller, easier-to-use design to save time and space.

Henkel Hair Professional Brands Launch “BCU” Salon Support Program

The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.

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