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pravana vivids

Color Formulas: How to Achieve Pantone’s Viva Magenta

Are you and your clients loving Viva Magenta? See how these brands' artists recreate the color beautifully on hair.

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Color Formulas: Get Creative With Neon Yellow

Check out these formulas and detailed how-tos from PRAVANA Senior Artistic Educators George Blanco (@georgeeblancoo) and Tiffany Lobdell-Summers (@vividhaircreations), who used the brand to pull off the most creative, stunning yellow looks.

PRAVANA Announces Key New Hires and Promotions

Pravana promotes and announces the new hire of key team members on the Sales, Marketing, Communications and Digital teams.

Pravana Launches Stylist Transform and Empowerment Program

Pravana's promise is: "To empower stylists by providing them with superior products, unprecedented and unmatched in value,that will enhance their businesses and lives." When thinking about how it can live by these words during the COVID-19 crisis and help stylists, Pravana came up with it's newest initiative, the Stylist Transform and Empowerment Program (STEP Up).

Lighten Tones of Vivids While Keeping them Vibrant

PRAVANA introduces an all-new additive option to expand stylists’ color palettes with the launch of VIVIDS Clear-Dilute. The latest addition to the collection allows colorists to lighten their VIVIDS shades without sacrificing vibrant tonality.

Keeping Colors Bright and Beautiful, New Pravana Color Enhancers

If you've taken the time to create it, help your client maintain it.

How-To: Fun Rainbow Fringe

This 18 year-old client with virgin hair was up for some fun. Get the details for her new, colorful fringe.

Pravana Announcement Party for "Show Us Your Artistry"

The annual competition expanded this year to include more categories, encompassing even more artistry and opportunity to be recognized.

Beautifully-Blended Balayage Using New Pravana Balayage Palette

The makeover was accomplished using the new palette, which warms to help accelerate lightening, and a roller-inspired technique. Watch Presley Poe transform her client in this video!

New Pravana Balayage Palette Heats-Up to Accelerate Lightening

This new balayage tool is engineered to mimic natural body warmth in targeted areas to improve the lightening process.

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