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Public Relations For Your Salon Or You - Is It Still Necessary?

Social media has made it easier for salons and stylists to connect quickly and directly with consumers, so is there still a need for a professional public relations person or firm? Katherine Rothman, CEO of KMR Communications, tells us why she thinks it's more important than ever.

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CLY Communication Adds to Its Team

After 8.5 years as Director of Communications at ORLY/SpaRitual, John Galea has joined the team at CLY Communication.

Ideas That Evoke Expands to West Coast

Ideas That Evoke, a digital, social and public relations agency serving clients in the beauty, salon professional, lifestyle and luxury industries, recently announced the expansion of its business to the West Coast.

8 Must-Know Tips to Grow Your Salon Business

Benny Dohrmann, CEO Space International Founder, shares his insights from years spent working with entrepreneurs with Salon Today. Here are eight essential tips for shaping a good idea into a great salon business.

Harris Shepard PR Closing its Doors After 27 Years

Harris Shepard, founder and president of Harris Shepard Public Relations, Inc., located in Century City, Calif., has announced that the agency will close its doors at the end of June.

Sasha Polit Talks Branding

“Stay Branded” is more than a tag line at Branded Creative Group. It’s their mission, which is to give companies the tools they need to achieve the consistent, singular recognition that tells the outside world who they are.

Brig Van Osten, Shear Genius winner, on Tweeting in her Pajamas

Brig Van Osten, Shear Genius Winner has got it going on with her social media accounts. Kelly Ehlers interviewed Van Osten about p!ay hair lounge, Twitter, and using twitter to promote her business.

Give Plenty of Water and Sunlight--Grow your Twitter Following

This step by step guide to building your Twitter following for your salon by integrating your online presence into the salon experience with three simple steps.

The Basics of Twitter

To effectively utilize Twitter for your salon, much like any other social media platform, it’s all about strategy. If and when done properly, there are many opportunities to outreach to both industry influencers, bloggers, media and your customers via Twitter. At Evoke Brands, we utilize Twitter as a PR tool – something we call ‘Social Media PR.’ It’s a new way of connecting with influencers and both introducing our company and clients – as well as joining important conversations in a social, instant way. We look at it as a conversation resource in a way that other social media, even the almighty Facebook, can't.