pureology

Beauty with Purpose: How Thinking About Sustainability Helps These Salon Owners Thrive

Stylists want to leave a lasting impact on their clients but not on the earth. Reducing their carbon footprint means partnering with brands that are also looking to reduce waste, energy and water-use.

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Sustainability Week: Celebrating Conscious Beauty

During Sustainability Week (August 24-28), we will profile the latest in recyclable materials, energy-saving resources, waste- reducing strategies, eco-conscious practices, and all things clean and green.

L’Oréal USA Announces Executive Leadership Appointments Within Professional Products Division

L’Oréal USA Professional Products Division has announced a series of changes to their executive leadership.

How-To: Shaggy Lob with Fringe

Pureology Artistic Director Michelle Patton breaks down the hair cut that’s exploding on social media right now—the shag.

How to Create the 2020 Beach Wave

California-girl beach waves are here to stay. Pureology Artistic Director Ashley Hofstrand shares her technique.

Top Bridal Trends Plus Bridal Tips for Spring

Special occasion season is around the corner! Start preparing now with this rundown of bridal trends and tips from Pureology Artistic Director Emily Alders.

What You Need to Know About Braid Styles Now

Pureology Artistic Director Jamie Wiley says braids are the foundation for creating many different styles.Set yourself up for styling success by mastering different techniquesl.

Holiday Hairstyles You Create in Minutes

With very little time, very few pins, and a few well-chosen products, these styles will come together, beautifully.

Intercoiffure Lifetime Achievement 2019 Icon Award Presented to Jim Markham

Creator of Pureology and ColorProof, Jim Markham's long and successful career in beauty was honored at a gala in New York.

Announcing the Party Pretty Semifinalists

After receiving countless entries since the launch of our holiday contest Party Pretty, it was extremely difficult to narrow the pool of glamorous waves, glossy finishes and blinged out chignons down to 10.

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