ricardo santiago

Prep Extensions with this Blowout Tool

Orlando stylist Ricardo Santiago shares his secret to drying extensions quicker and more efficiently: Hot Tools' One Step Blowout.

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Achieve a Technicolor Dream with NO Lightener

Ricardo Santiago's client had three requests: LOTS of hair, a red/pink base, and no lightening. So, how did he make her technicolor dream come true?

Joico Global Destination Education 2018: Joi to the World

Ever dream of hanging out with your favorite stylists on the beach or at a pool party? Joico’s Global Destination Education 2018 was that and more.

5 Ways to Boost Profitablity During the Holidays

The holiday season is prime time for salon traffic—so be ready! We asked a panel of industry experts their advice on how to boost profitability during the holidays.

Back in the Game: Back-to-School Advice

We asked our Solo Artist Advisory Council, “What back-to-school services are smart for solo artists (and all stylists) to offer this September.” They offered us their two cents and gave us some service and product ideas, too.

2017 MODERN SALON 100: Ricardo Santiago @stylistricardosantiago

Orlando, Florida-based stylist Ricardo Santiago (@stylistricardosantiago) calls himself a jack of all trades--but we think he's more like a king of all trades. Each post he shares is a major stunner. His skills range from sun-kissed balayage to vibrants and pastels. See why he earned a spot on our MODERN SALON 100.

Joico's Global Destination Education in Punta Cana - Sign up Now!

Joico Global Destination Education 2018 (#DestinationJoi2018) in Punta Cana, Dominican Republic will bring together salon professionals and a line-up of world class talent during a 7-day learning extravaganza. See the line-up!

Take the Plunge: Ricardo Santiago On Starting a Solo Artist Career

Ricardo Santiago is the type of stylist that believes in doing it all, but it was a huge step when he took this philosophy beyond techniques and decided to try his hand at starting his own independent business.

Summer Add-On Services to Grow Your Business

For those running an independent business, a great way to grow profits this summer is by offering seasonal add-on services that will give clients that something extra, and give your final ticket price something extra, too. We asked our Solo Artist Advisory Council to tell us about the services that are lucrative and on-trend for this summer. Recommend these add-ons to clients and watch your average ticket price rise.

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