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Redken Welcomes Ruth Roche and Wendy Bélanger As Redken Artists

Redken welcomes hairstylists Ruth Roche and Wendy Bélanger to the Redken tribe as Redken Artists.

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NYFW F/W 18: Pureology Styles Zero + Maria Cornejo Show

Recreate the hairstyle for the Zero + Maria Cornejo Fall/Winter 2018 runway show.

The Perfect Pixie How-To with Ruth Roche

Ruth Roche, Global Artistic Ambassador for Pureology Serious Colour Care, shares a technique that combines using a razor and shears to achieve the perfect balance of length, weight and texture.

Woven & Spun Collection by Ruth Roche

Ruth Roche, global artistic ambassador for Pureology Serious Colour Care, likes edgy yet classic when styling avant garde hair. So when she started to develop her Beautiful Strange collection, she skewed toward simple and clean; unusual, without going over the top.

COLLECTION: Illusions by Ruth Roche

When Ruth Roche, Global Artistic Ambassador for Pureology Serious Colour Care wants to make a creative vision a reality, she turns to wigs."I always have some in my bag, and quite frankly, the way they morph from show to show happens to ...

TIPS For Cutting a Soft, Natural Bob

Alexa Chung, Jourdan Dunn, Emma Stone, Sienna Miller, Jessica Alba—the list goes on and on of the celebs that have had short textured bobs. Most have been on straighter hair and styled to have a casual wave, but what about all those ...

How-To: Long, Layered Cut by Ruth Roche

The next time a client requests an updated look, but is not comfortable with a radical change, think long, sexy layers. Adding layers is one of the easiest ways to update any look, building volume, texture and movement. Ruth Roche, artistic ...

Halloween How-Tos: Flo the Insurance Girl & Lucille Ball

It's officially October. Do YOU know what you're being for Halloween this year?Whether you're scheming your own costume or stocking up on ideas for clients scrambling last-minute, Pureology Artist Ruth Roche has a couple ...

On The Fringe: Which Fringe is Right for Your Client's Face?

Each face shape demands a specific type of fringe that flatters it most. The fringe either hides features or accentuates them, depending on your client’s facial features. Dana Lyseng, Wella education creative director, says she always ...

How-To: Long to Medium Choppy Bob Makeover by Ruth Roche

It's easy for clients to slip into a cycle of long hair; they simply stretch time getting it cut and often don't know what they want to do with it in terms of bringing the length up.Pureology Artistic Ambassador Ruth Roche contends that ...