Schwarzkopf Professional Announces the LIFT Transformation Series

With liftoff in Los Angeles, this series of events will feature industry leaders, artist influencers, inspiration and education. Fall 2024, LIFT travels to Chicago and Austin.

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Schwarzkopf Unveils New Brand Campaign Featuring Celebrity Hairstylist Chris Appleton

Schwarzkopf is partnering with celebrity hairstylist Chris Appleton as the brand's new global color ambassador to help launch its new campaign, “What Story Will You Tell?”

Grammys Glam: Get Paris Hilton's Mermaid Goddess Hair Using Schwarzkopf Professional

Celebrity stylist Eduardo Ponce used Schwarzkopf Professional to color Paris Hilton's mermaid-inspired tresses for the 2024 Grammys.

Schwarzkopf Reveals Sofia Vergara as New Brand Ambassador

Schwarzkopf will be working with actress and producer Sofia Vergara as Global Brand Ambassador to help launch its new campaign, “What Story Will You Tell?”

Every Type Of Lightener, Decoded

When it comes to selecting a lightener, one size does not fit all. Different formulations perform different functions and if you choose wisely, your hair color results will ascend from good to great. Not sure where to start? Well, you’re in luck. We turned to Schwarzkopf Professional® Artist Team Member Sam Stahl, @hairbysastahl, for a breakdown of lightener types plus best practices for each.

Schwarzkopf Professional Names First Ever U.S. Artistic Ambassador

Patricia Nikole has joined Schwarzkopf Professional as the first-ever U.S. artistic ambassador.

Discover What Your Cool Color Formulas Are Missing

Whether it’s an icy blonde or a rich, brass-free brunette, these shades require serious knowledge of color theory, formulation and placement. It’s also hugely helpful to have cool color shades at the ready--sophisticated shades you can trust to produce the results your clients crave and that you envision. Well now there’s a new range of colors from Schwarzkopf Professional® that does just that!

Upgrade Your Color In 10 Minutes? It’s All About Breaking That Base

Base breaking, base shifting, base bumping. No matter what you call it, it’s a technique that will elevate  your color work to next-level results. What’s more it’s quick and easy to do and adds revenue to your hair color tickets. The most successful colorists in the world consider base breaking a “must” in order to produce the sophisticated results their clients expect. Here’s what you need to know about this hair color “secret weapon.”

Schwarzkopf's BLONDME & Barbie Launch New Blonde Hair Care Kits

Barbie and Schwarzkopf Professional’s BLONDME launch two limited edition hair care kits For professional hairstylists.

How-To: Margot Robbie's Perfect Barbie Blonde Hair

Get the breakdown for Margot Robbie's perfect Barbie blonde hair just in time for the Barbie movie premier.

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