Summer Hair Tips to Protect Color Between Salon Visits

Scruples celebrity hair stylist William Whatley unveils before and after summer hair colors with tips to protect color between salon visits.

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Elina Organics Expands Hair Care Line With New Chemical-Free Products

Elina Organics introduces three new products to its organic hair care line, Hair & Scalp Restoring Powder, Phyto-Restore Conditioner, and a reformulated Phyto-Nourish Shampoo to address client demand for natural solutions to hair loss and enhance hair restoration.

Scruples Celebrity Stylist William Whatley Unveils 2024 Hair Color Looks

Scruples celebrity hair stylist William Whatley provides his creative insight into this year's hair color trends for blondes, brunettes, and reds.

Celebrity Stylist William Whatley Returns to Scruples Hair

Scruples CEO Bahira Shami leveraged Cosmoprof Miami to share news about celebrity stylist William Whatley's return to Scruples as the new creative education director.

A Bangin' Beige Blonde

Balancing a blonde means the right placement of highs-and-lows.

Small Tweaks Make Big Impact: Addressing Splotchy Highlights and Tone

A total overhaul isn't always needed.  This clever colorist knew how to make adjustments that preserved hair health while transforming the overall blend.

Color Correction Plus Brunette Balayage

From light and faded to deep, dark and dimensional.

Video Tutorial: Infinity French Braid Updos

Learn how to recreate these two stunning updos from stylist and Artist Connective member Diana Giannini @lzhouseofhair.

Scruples Introduces Silk Serum for a Flawless Finish

The versatility of this product allows it to be used to condition, style or finish on wet or dry hair.

Scruples and Beauty Elite Group Share Big Plans for a Bright Future

Scruples Professional Salon Products, Inc and Beauty Elite Group (BEG) celebrated BEG CEO Basim Shami’s birthday and the merging of their two families with a  celebration in Houston, TX on October 3rd at the Post Oak Hotel.

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