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shades EQ

Redken Uses Consumer Advertising to Bring Clients Back Into the Salons

"Redken Diaries" highlights the campaign, featuring top Redken stylists performing their magic on clients who are ever-so-ready for post-COVID hair revivals.

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See the Blonding Benefits of New Redken Shades EQ Bonder Inside

A slideshow of bomb blondes created using new Redken Shades EQ Bonder Inside, with added bond builder to reduce damage, even porosity and ensure optimal color results. Tone this way...

Epic Blonde Makeover with All the Steps

Melissa (@melissameltss) and Gabby (@glam_by_gabbyy) worked to create this transformation in one day. The salon duo took their client from a deep brown, with some banding and also hair that had never been colored, to this bright blonde. They relied on some of their favorite products and plenty of time.

Champagne Platinum Texture Transformation: Formula and Style Steps

This beautiful color transformation is given a very detailed walk through, from sectioning, to formulas, application, and styling steps.

Redken Artist Connection Worldwide Kicks Off 2020 With New Launches, Education and Celebration

More than 900 Redken artists, brand ambassadors, educators, and professional influencers gathered in Miami Beach to learn about industry trends, techniques, and product launches.

GETTING RED RIGHT: 5 Tips To Creating and Maintaining the Perfect Color

As most colorists know, red can be challenging. Shade selection, formulating and maintaining the color has stumped many a salon pro. Cossondra Kaeding, a Redken Brand Ambassador and color expert, shares her top five tips to making the experience great for both the colorist and client.

Looking for Some Winter Hair Color Inspo? 5 Trends, 8 Formulas

Just like looking at a cookbook, sometimes it helps to browse formulas for mouthwatering color recipes. Five trends, eight formulas!

Before and After: Colorist Helps Client Say Goodbye to Black Box Color and Hello to Natural Silver

In this before and after, Jack Martin transforms his client to embracing her natural gray so she can stop coloring her hair black.

Redken Formula for this Shiny, Dimensional Brunette

Mandy Moore was a showstopper at this year's Emmy Awards and her gorgeous hair color was created with Shades EQ.

Brownie Points: Tips for the Richest, Deepest Brunettes

“This was a melting technique where I based, lowlighted, and glazed to tone down for the fall/winter over our previous spring/summer lightening processes.”

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