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Redken Artist Connection Worldwide Kicks Off 2020 With New Launches, Education and Celebration

More than 900 Redken artists, brand ambassadors, educators, and professional influencers gathered in Miami Beach to learn about industry trends, techniques, and product launches.

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GETTING RED RIGHT: 5 Tips To Creating and Maintaining the Perfect Color

As most colorists know, red can be challenging. Shade selection, formulating and maintaining the color has stumped many a salon pro. Cossondra Kaeding, a Redken Brand Ambassador and color expert, shares her top five tips to making the experience great for both the colorist and client.

Looking for Some Winter Hair Color Inspo? 5 Trends, 8 Formulas

Just like looking at a cookbook, sometimes it helps to browse formulas for mouthwatering color recipes. Five trends, eight formulas!

Before and After: Colorist Helps Client Say Goodbye to Black Box Color and Hello to Natural Silver

In this before and after, Jack Martin transforms his client to embracing her natural gray so she can stop coloring her hair black.

Redken Formula for this Shiny, Dimensional Brunette

Mandy Moore was a showstopper at this year's Emmy Awards and her gorgeous hair color was created with Shades EQ.

Brownie Points: Tips for the Richest, Deepest Brunettes

“This was a melting technique where I based, lowlighted, and glazed to tone down for the fall/winter over our previous spring/summer lightening processes.”

Face Frame Game Strong: Placement Is Everything

Need an example of stunning face-framing highlights to demonstrate the technique? Look no more.

Tone It Up: Redken Shades EQ Gloss Now Available in Level 10s

The new shades have calibrated deposit designed to give on-level, true-to-tone results at a level 10.

Color Correction: Slow and Steady for the Blonde

Time and talent were the two main components in this makeover.

Toning Technique for Outside Foils, Removing Warmth and More

We love following Cassandra @cassandraplatinum for her superstar color smarts. Here's how she tones for the best, most beautiful results.