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What Is Clubhouse? How Salon Pros & Businesses Can Build a Following

This audio-chat app has the world talking, and there are some unique benefits for the salon industry.

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SEO for Stylists: How to Make Your Instagram More Discoverable

With the right keywords, tags and bio, Instagram can be a powerful business-building tool. Here’s how to perfectly optimize your profile to grow reach and get more butts in your chair.

3 Tips for Shooting Hair Instagram Pics Quickly

"You’re doing beautiful hair every day. Not shooting it for social is a missed opportunity for others to actually see it and request your services," says Blake Reed Evans, salon owner and media coach.

These #NailMemes Helped Us Smile in 2020

What a year. Thank goodness for nail techs and their sense of #nailhumor.

Goldwell Announces Sydney Ann Lopez as Social Media Ambassador

Sydney Lopez is known for her vibrant color creations and social media prowess. See work she has created using Goldwell through MODERN SALON's Artist Connective.

During Virus Shutdown, Do These Updates to Your Branding

Doing some simple tweaks and revamps now will help your branding, long term. Pointers for working on your business to prepare yourself for a return to work.

This Stylist is Creating Her Own Social Media Content Challenges While at Home

KMS Artist Lead, stylist and salon owner Sonna Brado has pivoted her usual content creation habits while at home by inventing challenges for herself to stay inspired.

KAO's Elevate the Artist Social Program Teaches Social Media Skills and More

The KAO “Elevate the Artist Social Program” is an intensive exploration into Instagram success for Goldwell and KMS artists. MODERN editors along with social-media expert and salon owner Sydney Ann Lopez offered a two-hour seminar that included best practices in photography and lighting, posing, writing compelling captions, hashtagging, creating engaging content and more.

The Selfie Factor: Aesthetic Services See Significant Increase

“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."

Alfredo Lewis' Video Musts for Social Media

Alfredo Lewis, educator and social media ambassador for Matrix, Biolage, Bellami and other pro brands, shares his insights into social media video production and strategy for stylists.

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