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How to Use New Instagram Reels Feature

The new feature from Facebook was launched August 5.

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Tips to Attract Your Ideal Clientele

Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.

The Selfie Factor: Aesthetic Services See Significant Increase

“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."

Tips for Targeting Male Clients this Father's Day

Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.

Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit

The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.

Picture Perfect: Engaging Your Team with In-Salon Photoshoots

About four years ago, St. Petersburg, Florida, salon owner Joe Connell decided to take a chance on something he had never tried before—a formal photo shoot with his staff. Connell partnered with NAHA photographer and winner, Chrystopher Benson, brought together his 90 staff members and unleashed their creativity!

7 Reasons to Attend Premiere Beauty Classic

This October, the Premiere Beauty Classic gives Midwest owners the chance to attend some great business education when it comes to Columbus, Ohio, October 15-16.