social media skills

Protecting Your Work Online

Blatant instances of intellectual property theft in the nail industry, and how beauty content creators can shield themselves from it.

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How to Use TikTok to Grow Your Brand

Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — presented during Aveda Congress about how to use the platform and what’s trending in the HairTok subculture.

Sally Beauty Reveals Inaugural SallyCrew Ambassadors

Over and above being beauty influencers, they are a diverse group of expert educators and skilled DIY beauty enthusiasts.

How to Use New Instagram Reels Feature

The new feature from Facebook was launched August 5.

Tips to Attract Your Ideal Clientele

Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.

The Selfie Factor: Aesthetic Services See Significant Increase

“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."

The New Moroccanoil Academy Is OPEN!

The new Moroccanoil Academy has opened its doors at 135 East 57th Street in the heart of NYC. The 8,500 square foot space and educational site offers an impressive roster of classes designed to enlighten salon pros at all stages of their careers.

Premiere Orlando Adds Social Media Classes to its Business Lineup

With the desire of helping salon professionals tap into social media marketing to build their businesses, Premiere Orlando 2017 is adding a host of social media classes to its business lineup.

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