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Ken Russo and Austin Russo Launch StyleCraft Hair Appliance Brand

The brand introduces a series of next-generation, lightweight, high-velocity and low-decibel hairdryers as well as  ultra-slim irons with elongated plates. StyleCraft also offers compact, lightweight, high-powered professional travel dryers, irons and accessories that are foldable.

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Sultra Relaunches its Bombshell Collection

After a two year hiatus, Sultra has relaunched its Bombshell Collection, which will feature newly improved infrared and ionic infused tools, a new aesthetic and updatedpackaging. The original Bombshell Collection launched in 2010.

How to Rescue Second-Day Hair With Your Marcel Iron

Here are seven tips from Hot Tools' Detra Smitch for making hair miracles happen on days two and three!

Mysteries of the Marcel Iron Unlocked!

Watching someone adept at using a Marcel iron is both beautiful and intimidating if you’re not part of the tribe. And it’s a tribe worth joining for a very important reason. “It’s so fast!” says Detra Smith, Artistic Director for HOT Tools Professional. “And really much easier than curling hair with a spring iron.” Here, Detra shares her tried and true tips and techniques for mastering the Marcel and provides a riveting demo!

CHI LAVA Pro Spin N Curl

Create glamorous bouncy curls or waves in seconds with the push of a button. Check it out and take it for a spin!

Neuro Halo Touchscreen Dryer and Styling Iron from Paul Mitchell

In partnership with industrial designer Karim Rashid, Neuro presents a new collection of cutting-edge tools. The Neuro Halo Touchscreen Dryer and 1" Styling Iron feature premium gunmetal IsoTherm titanium plates and a touchscreen display.

Ghd Releases Limited-Edition Saharan Gold Collection

The new collection of hair essentials comes in warm golden metallic hues inspired by nature's shimmering sands and stunning landscapes.

Beach Wave How-To: Create Perfect "S" Waves Using a Flatiron

Watch @sheffpavelstylist create the modern beach wave by pushing the hair into an "S" wave and pressing it with a flatiron.

Farouk Systems Launches the CHI LAVA 1” Volcanic Hairstyling Iron

Created from one of the most effective heat conducting materials on earth, the CHI LAVA Iron is built with an innovative combination of volcanic elements unlike any tool of its kind.

Hot Tools Releases Black Gold Line

Hot Tools just introduced their new Black Gold Collection.