What is TikTok's Wet Mop Haircut?

The haircut popular among Gen Z.
The haircut popular among Gen Z.
Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — presented during Aveda Congress about how to use the platform and what’s trending in the HairTok subculture.
Get to Know TikTok star and Matrix ambassador Sharon Spellman in our spotlight interview.
MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.
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