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toning

Brash to Ash: A How-to for REDAVID's New Blonde Therapy System

Demonstrate for clients how to use this non-chemical toner to control the brassiness in their highlights.

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OLAPLEX Launches No. 4P Blonde Enhancer™ Toning Shampoo

The brand introduces its first toning shampoo to strengthen, soften, and neutralize unwanted yellow tones.

See the Blonding Benefits of New Redken Shades EQ Bonder Inside

A slideshow of bomb blondes created using new Redken Shades EQ Bonder Inside, with added bond builder to reduce damage, even porosity and ensure optimal color results. Tone this way...

Formula Alert: Face Frame, Toner and Base for a Gorgeous Glow-Up

This gorgeous glow-up was created by Alfaparf Milano’s US National Artistic Director Cassie Siskovic @cassiskovic. She creates rich depth, throughout, and a flattering frame of light around her client’s face.

Bronde, Platinum, Ash, Honey: Gallery of the Most Beautiful, Shiny Balayage

In this gallery of balayage inspo, see how Ellie Toia creates the most stunning looks - plus how she captures her content for social media.

Pravana Introduces New ChromaSilk Pearl Series

Meet the color series that delivers a multi-dimensional pure pearlescent effect.

Epic Blonde Makeover with All the Steps

Melissa (@melissameltss) and Gabby (@glam_by_gabbyy) worked to create this transformation in one day. The salon duo took their client from a deep brown, with some banding and also hair that had never been colored, to this bright blonde. They relied on some of their favorite products and plenty of time.

Pumpkin Spice Copper 4-Step Formula

It's a matter of layering tone-on-tone for a coppery result that even the cleverest client couldn’t conjure up at home.

Tailor-Made Blondes: New BLONDME Toners from Schwarzkopf Professional for One-of-a-Kind Color

Toning can make all the difference between a run-of-the-mill blonde and an oh-so-special blonde.

When Your Clients Ask for Lived-In Hair Color, Try This

Multidimensional, shimmering tones are what we associate with lived-in hair color.  It can be achieved, along with full coverage, and softer, more blended regrowth with this new line.

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