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It's a 10 Introduces Volumizing Shine Treatment

The product is designed to give shine, tame frizz and cut down on drying time.

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Keratin Complex Introduces KCMAX Maximum Keratin Smoothing System

The new KCMAX Maximum Keratin Smoothing System combines a proprietary keratin blend with smoothing technology to deliver hair that is healthier, smoother and straighter for up to three months.

6 Truths for Stylists From a Hair Loss Expert

Spencer Stevenson has been battling hair loss for years. He’s had five hair transplants and figures he has spent close to $45,000 on hair loss solutions. He has become one of the world’s foremost hair loss authorities, pledging to provide honest, ethical and unbiased advice for hair loss sufferers. For the first time, he shares his insights into hair loss with salon professionals.

Prepping and Rescuing Textured Hair For Fashion Week

Textured hair on the runway is a growing trend. This season, Mizani offered 150 models "Fashion Week Survival Kits" and #TextureLove prep for NYFW at the VIP Salon at the L’OREAL Headquarters in New York at Hudson Yards.

Enriched with Coconut Oil, Rikoko Combats Dry, Winter Hair

Dry, winter air equals dry, winter hair. RIKOKO products are formulated with mature coconut oil harvested in the Seychelles Islands,  and help add moisture back into hair.

Lasio Professional Hair Care to Share Keratin Treatments and Styling Options at Premiere Philadelphia

Lasio's products are water-based, spray-on professional in-salon keratin treatments and home-use products that aim to repair hair, eliminate frizz, protect color, provide body and volume and reduce styling time while extending styling solutions.

Summer Hair Transitions to Fall with These Malibu C Treatments

September and October can be the time to transition clients from dry summer hair to restored fall fabulousness via these treatments from Malibu C.

How to Treat Hair Thinning Without Drugs

Discuss the topic with your client and make money!

ECRU New York's Silk Nectar Serum

ECRU New York's Silk Nectar Serum is formulated with pure silk proteins and emollients that smooth, moisturize and add shine to hair without residue. The serum increases hair's ability to retain moisture, improves manageability and adds a glossy shine.

Wella Professionals Launches Wella Color DJ: The Ultimate in Color Personalization

The future of ultra-personalization in color.