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Pravana and Beauty Systems Group Announce Distribution Partnership

Pravana and Beauty Systems Group have announced a distribution partnership that will offer Pravana through CosmoProf and Armstrong McCall stores.

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Marcie Owsinski Appointed Education Manager at Pravana

Pravana announced Marcie Owsinski as the team's new Education Manager.

Modern-Day Geisha: How This First-Prize Photo Was Created

How this stylist shot her own collection, did all the hair and feels after winning the first prize in Pravana's Show Us Your Vivids Competition

2018 MODERN SALON 100: Helena Palacios @_heyhelena

Seamless melts are the signature of this SoCal colorist. Helena Palacios' aesthetic is clear and consistent; one look at her Instagram feed and you see her love for color, blends, and hair painting. We think you all need to say "Hey" to Helena...

ENTER NOW! Pravana Show Us Your VIVIDS 2018 is Live

Pravana's annual creative color contest is back and, new for 2018, open to students!

Team Spirit: The Pravana Color Collective and Education Team

These artists are making a rainbow connection with the salon world.

Kelly Osburne Goes Firey-Orange with Pravana Vivids

“I’m obsessed!” Osbourne said on her Instagram. “Welcome to the new ME!”

HOW-TO: VIVIDS Cotton Candy Hair Color Formula

Blowing up on social media right now is the new color craze by PRAVANA—it's heat reactive hair color! VIVIDS MOOD COLOR is a heat-activated temporary hair color that transforms hair—just add heat and watch the transition happen instantly, then change back when it cools! Overlay VIVIDS MOOD COLOR at the end of your creative color services for an intensified look, or over natural hair colors for a fun transitional experience.

All Your Questions on Pravana's NEW VIVIDS Mood Color, Answered!

Pravana experts answer all of your must-know questions on their newest, and most mind-blowing innovation, VIVIDS Mood Color.

Hannah the Painter Tackles PRAVANA's 34-Vivids Challenge

PRAVANA enlisted Hannah Edelman, or better known as Hannah the Painter on Instagram, to take on the 34-Vivids Challenge and create a beautiful, striking rainbow hair look using ALL 34 Vivids shades by creating custom formulas and painting on strategically placed color melts!