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Kelly Osburne Goes Firey-Orange with Pravana Vivids

“I’m obsessed!” Osbourne said on her Instagram. “Welcome to the new ME!”

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HOW-TO: VIVIDS Cotton Candy Hair Color Formula

Blowing up on social media right now is the new color craze by PRAVANA—it's heat reactive hair color! VIVIDS MOOD COLOR is a heat-activated temporary hair color that transforms hair—just add heat and watch the transition happen instantly, then change back when it cools! Overlay VIVIDS MOOD COLOR at the end of your creative color services for an intensified look, or over natural hair colors for a fun transitional experience.

All Your Questions on Pravana's NEW VIVIDS Mood Color, Answered!

Pravana experts answer all of your must-know questions on their newest, and most mind-blowing innovation, VIVIDS Mood Color.

Hannah the Painter Tackles PRAVANA's 34-Vivids Challenge

PRAVANA enlisted Hannah Edelman, or better known as Hannah the Painter on Instagram, to take on the 34-Vivids Challenge and create a beautiful, striking rainbow hair look using ALL 34 Vivids shades by creating custom formulas and painting on strategically placed color melts!

PRAVANA Announces the Winners of "Show Us Your Vivids 2017"

Finalists were flown in from as far away as Australia and Alaska for the announcement of the winners, held live in Los Angeles.

2017 MODERN SALON 100: Presley Poe @presleypoe

There are so many positive things to say about Presley Poe. In addition to posting the coolest color work and illusions, she is also a really wonderful person. MODERN has been following her forever--check out why she's in the 2017 MODERN SALON 100!

Pravana's Show Us Your VIVIDS is Back! Enter Now!

Entry submissions are open now until June 30, 2017 and will be judged based on creativity, technique, execution and overall impact.

Selena Gomez's Chocolate-Mauve Color is Giving Us Life

Selena Gomez debuted to fans her gorgeous, new chocolate mauve hair shade on her Snapchat account. The originator of the chocolate-mauve trend on Instagram, Hannah Edelman, tells us how to recreate the look.

How-To: Pastel Orchid Blends From Pretty Pink to Smokey Lavender

Using Vivids XL, Pravana's new extra large tubes of top Chromasilk Vivids colors, Presley Poe created this stunning color, as well as the makeup and wardrobe styling.

Tone-on-Tone Color Technique Offers Dimensional Color to All Clients—For Vibrant OR Natural Finishes

Goldwell's Nick Pagano outlines a color technique that plays with light and contour and can be applied to pastel, vibrant or natural shades.