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volumizing products

R+Co Introduces BALLOON Dry Volume Spray

The spray is designed to add instant volume and texture for full-bodied and long-lasting results.

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It's a 10 Introduces Volumizing Shine Treatment

The product is designed to give shine, tame frizz and cut down on drying time.

Achieve Salon-Quality Hair in just Four Steps with RuskPRO

The new hair care system has technology that helps seal and protect hair from color fading damage and environmental pollution.

Michael Dueñas Has Put Aside All His Styling Products For This One. Here’s Why.

The new Bombshell Volume, Grip and Hold Spray from Aloxxi  are celebrity and session stylist, Michael Dueñas', “one and done.” Here are his reasons why.

Keune Haircosmetics Introduces So Pure Volumizing Duo

The new duo is designed to plump fine, thinning or lackluster hair and give it volume that lasts all day.

RevitaLash Cosmetics Releases New Hair Care Collection

Known for its products in the brow and lash categories, RevitaLash Cosmetics has released a new Hair Care Collection, which includes a Thickening Shampoo, Conditioner and a Hair Volume Enhancing Foam.

Alfaparf Announces Style Stories, Its 18-Piece Styling Collection

Every client has a story, and so does his or her hair. Alfaparf’s new line, Style Stories, includes 18 styling products that are the perfect tools for tackling every occasion.

ABBA Releases New Volume Foam Styling Mousse

The mousse's clean-ingredient alcohol-free formula extends the life of any blowout with its light-to-medium hold for lift and shape.

The Art of Holiday

The Paul Mitchell Artistic Team created a special holiday collection titled “Art of Style,” complementing a series of nine special, artist-inspired holiday gift sets to fit the full range of client needs.

Paul Mitchell "Volume Twist" Look: “Art of Style” Holiday How-To

Paul Mitchell step-by-step guide to creating the Volume Twist holiday updo.