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Audrina Patridge Brightens Up with Wella Professionals

A perfect sun-kissed blonde takes Audrina Patridge out of a year of lockdown.

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Announcing the Winners of the Texture Style Awards 

The top four hairstylists from among 350 submissions were honored Monday night, July 5, during the awards celebrating diversity and inclusion in the beauty industry

First-Ever Texture Style Awards Announces Finalists, To Host Virtual Ceremony July 5

The inaugural competition celebrating the diversity and beauty of all hair textures names their finalists. The 16 top hairstylists were selected from more than 350 submissions in one of the four hair texture categories: straight, wavy, curly, and coily/kinky.

Recharge Your Education With Wella: On The Go, Virtually, Or In-Person

As salons look toward a beautifully busy summer, beauty pros have a whole new world of education options to experience, and WellaEd is leading the way.

How To Perfect Your Copper Color Formulas

A coppery red keeps things spicy, but there’s one thing you MUST include in your formulas for proper color deposit. Here’s how South Carolina-based stylist Aly Davis nails the vibrancy every single time.

Transformation: From Grown Out to Dimensional Bronde

There’s no better feeling than bringing life back into long, grown out hair. Colorado-based stylist Amy Baugh recently transformed a client who had her first appointment after almost a year without any color service - and you just have to see this high contrast ribbon foilyage for yourself.

Together, Wella Koleston Perfect Me+ and Color Motion+ Create Color that Stays Beautiful, Longer

New Wella Color Motion+ is a color protection and care line that maintains the brilliant results of Wella Koleston Perfect Me+ hair color.

How to Get the Richest Brown Color EVER

Dark brown is one shade that will never go out of style. Here, Los Angeles stylist Justin Toves-Vincilione shares the steps for a bold, luscious hue that will be your favorite new look.

What to Expect at We Create, Wella Company's Free Virtual Event

We Create will be marked by 4 hours of shows, seminars, and intimate conversations with industry leaders, open and free for ALL hairdressers globally.

Warm and Banded to Ashy and Blended: Get the Formula and Steps

Six hours and many in-the-moment adjustments created this gorgeous finish from Gabby Vigorito, a stylist in Branford, CT. Get her formula and steps to this hair color transformation.

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