Tarra Kruper @tarratakesover is a hairstylist in Los Angeles, and an educator for Wella Professional and ghd. She shared this brunette to blonde transformation, a process that took 10 hours of time and expertise.
The event will raise money for two organizations Wella supports: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.
The contest celebrates talented cosmetology students who shared their best color work on Instagram using the hashtag #WellaPickMe.
After experiencing the forced slow down caused by COVID-19, Sonya Dove has found many things to like about this "new normal," including the time she has spent connecting to the people she cares about.
Coty and KKR signed a Memorandum of Understanding for KKR to acquire a majority stake in Coty’s Professional Beauty and Retail Hair Businesses at a contemplated enterprise value of $4.3 billion.
As a professional beauty company who has been dedicated to supporting the lifeblood of our industry, beauty professionals, for more than 140 years, Coty Professional Beauty is deeply committed to help pros during this challenging time of uncertainty.
“My new client came to me with more bands than you’ll ever see," Carly Brown says. "I knew this was going to be a HUGE challenge! Thankfully her hair surprised me and it did exactly what I wanted it to first time... YAY!”
Color and Style Leader and Top Education Supplier Forge School Kit Partnership
This hair has been through A LOT! Daisy Goord added a root shadow and some lowlights to add some dimension and both colorist and client were thrilled.
Learn more about Sony Dove, Intercoiffure Color Council Director for North America, Wella Professionals Global Ambassador, Ulta Beauty Pro Team Member and Hair Dreams Ambassador.
