Wella Passionistas Unveils Ultimate Digital Stylist Community

Make your mark with other social media savvy hairdressers and content creators.
Make your mark with other social media savvy hairdressers and content creators.
Young-Scrivner joins Wella from GODIVA Chocolatier where she served as CEO for the last three years.
We have profiled and featured her work, often, on our platforms. As we close out Hispanic Heritage Month, Patricia Nikole talks about her pride in her culture and its artistry.
With a calendar full of Instagram Lives and the new hashtag #AmplifyDiverseHair, the Wella family of brands is inviting the professional beauty community to help drive change.
This digital education event is intended to repair a damaged industry through education for all hairdressers about all hair textures.
Congrats to all these artists!
Tarra Kruper @tarratakesover is a hairstylist in Los Angeles, and an educator for Wella Professional and ghd. She shared this brunette to blonde transformation, a process that took 10 hours of time and expertise.
The event will raise money for two organizations Wella supports: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.
The contest celebrates talented cosmetology students who shared their best color work on Instagram using the hashtag #WellaPickMe.
After experiencing the forced slow down caused by COVID-19, Sonya Dove has found many things to like about this "new normal," including the time she has spent connecting to the people she cares about.