wella

Wella Professionals Introduces New Brand Ambassador

Wella Professionals has announced Daniel Mora Ayala (@danielmbeauty) as the company's newest global brand ambassador. He is renowned for his skills in creating dimensional blonde and brunette hairstyles.

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Wella to be Showcased at Paris Art Exhibition

Wella Company announced a partnership with the Musée des Arts Décoratifs in Paris to bring the exhibition ‘Des Cheveux et des Poils’ (Hair & Hairs) to the public April 5-September 17, 2023.

Color Formulas: How to Achieve Pantone’s Viva Magenta

Are you and your clients loving Viva Magenta? See how these brands' artists recreate the color beautifully on hair.

Wella Reports Growth Ahead of Expectations

Wella Company, a global leader in the $100 billion hair and nail segment of the beauty industry, is marking a successful second year as a standalone company, delivering year-over-year double-digit profits.

Color Formulas: How To Achieve Deep Dimension on Dark Hair

Wella Signature Artist and Educator Jessica Stranieri is a master at creating dimension on all hair colors and types--especially dark hair. See how she achieves these rich fall looks.

SLIDESHOW: Wella Professionals Hyper Naturals LA Event

Wella Professionals hosted area stylists on Monday, October 17 at Vibiana, a beautifully-restored church and event space in Downtown Los Angeles.

How To Create Stunning Dimension with Cut, Lightening and Color

Get some quick tips on creating dimension with several different techniques from Wella Educator Tommy Gentile.

Formulas: Pro Tips and Recipes for Shimmering Color

Wella Signature Artist Jennifer Ng has the perfect tips to help you give your clients the shining color they desire using Wella's Shinefinity Glazes.

3 Pro Tips from a Wella Educator

Education is everything! See what advice Wella Educator Erik Thrane has to offer on color corrections, lifting with color, and always continuing to learn.

Coffee-Inspired Haircolor Formulas for Neutral, Natural Brunettes

Wella Professionals Brand Ambassador Dereq Clark predicts this season’s hottest hair color trend using new shades from Shinefinity and Koleston Perfect.

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