wella

MODERN Exclusive: An Interview with New Wella U.S. GM Nathalie De Gouveia

In this interview with MODERN SALON, Nathalie De Gouveia expressed her enthusiasm for Wella, her strategy for team building, and a few sneak peeks for brand launches.

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Latinx Beauty Influencer, Patricia Nikole @paintedhair, on Hispanic Heritage Month

We have profiled and featured her work, often, on our platforms. As we close out Hispanic Heritage Month, Patricia Nikole talks about her pride in her culture and its artistry.

Wella Company Names U.S. General Manager

Nathalie De Gouveia has been appointed to lead Wella Company’s largest market.

Top Trending Hair Color Shades: Best Formulas from Your Favorite Color Brands

Every year, we set the stage for an annual jam session of color masterwork with our Colorfest. This brilliant showcase gives top-billing to both vibrant hues and subtle shades, while sharing formulas and steps to get-the-look.

Grammy Winner Victoria Monet's Hair Color & Style: Get the Look

Celebrity stylist Davontae Washington explains how he achieved Victoria Monet's updo for the 66th Grammy Awards.

Wella Professionals Announces Project The Now Winner

Wella Professionals has announced stylist Jesica Mesa as the brand's first Project The Now winner.

Wella Company Hosts “The He(ART) of Hair” & Trendvision Beauty Envision Awards

Wella Company hosted “The He(ART) of Hair”, a sold-out event in Las Vegas, featuring the Trendvision Beauty Envision Awards recognizing top industry artists.

Wella Professionals Introduces New Brand Ambassador

Wella Professionals has announced Daniel Mora Ayala (@danielmbeauty) as the company's newest global brand ambassador. He is renowned for his skills in creating dimensional blonde and brunette hairstyles.

Wella to be Showcased at Paris Art Exhibition

Wella Company announced a partnership with the Musée des Arts Décoratifs in Paris to bring the exhibition ‘Des Cheveux et des Poils’ (Hair & Hairs) to the public April 5-September 17, 2023.

Color Formulas: How to Achieve Pantone’s Viva Magenta

Are you and your clients loving Viva Magenta? See how these brands' artists recreate the color beautifully on hair.

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