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What to Expect at We Create, Wella Company's Free Virtual Event

We Create will be marked by 4 hours of shows, seminars, and intimate conversations with industry leaders, open and free for ALL hairdressers globally.

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Warm and Banded to Ashy and Blended: Get the Formula and Steps

Six hours and many in-the-moment adjustments created this gorgeous finish from Gabby Vigorito, a stylist in Branford, CT. Get her formula and steps to this hair color transformation.

An Inside Look at Gender Equity in Professional Beauty

In honor of Women’s History Month, Wella Company has released an insights report on the critical issues impacting women in professional beauty, including the pay gap, leadership and obstacles created by the pandemic.

Color Formula: In Love with Lilac

This hair color looks so fresh for spring. Get the formula and see how it fades to a perfect vintage violet, two weeks later..

Celebrity Hairstylist Announces Inaugural 'Texture Style Awards'

The Texture Style Awards is designed to help increase diversity and inclusion within the beauty industry by placing equal emphasis on all four hair texture categories: straight, wavy, curly and coily/kinky.

Balayage Expert Amy McManus Joins Wella Professionals as Brand Ambassador

As a long time Wella user and salon pro with over 30 years of experience, she knows a thing or two about hair color and elevating your skill set.

Nioxin Scalp Relief Kit

Infused with aloe vera, the gentle formulas are dermatologically tested for sensitive, dry and itchy scalp.

Wella Passionistas Unveils Ultimate Digital Stylist Community

Make your mark with other social media savvy hairdressers and content creators.

Wella Company Names Annie Young-Scrivner as CEO

Young-Scrivner joins Wella from GODIVA Chocolatier where she served as CEO for the last three years.

Latinx Beauty Influencer, Patricia Nikole @paintedhair, on Hispanic Heritage Month

We have profiled and featured her work, often, on our platforms. As we close out Hispanic Heritage Month, Patricia Nikole talks about her pride in her culture and its artistry.

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