Zach Mesquit Shares Instagram Tips

Zach Mesquit shares why he changed his handle from @platinumperfection and offers tips to build a following.

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The Double Life Of Sydniiee

Famed colorist Sydniiee leads a double life. She shares her story from Wella Professionals ITVA2018 Creative Retreat Experience in Lisbon, Portugal.

Wella Professionals ITVA - Reinvented

Wella Professionals ITVA has been reinvented and is now called a "Creative Retreat Experience." Held in Lisbon, Portugal, the event offered team spirit, inspiration, and so much more. Details here.

MAKEOVER: Grown-Out Platinum to Natural, Manageable Blonde

See how Jordan Heidenwith, a 2017 Game Changers honoree, transitioned this client from grown-out platinum and dark roots to a more natural and manageable blonde.

Introducing Wella Professionals KOLESTON PERFECT with ME+

The new Wella Professionals KOLESTON PERFECT with ME+ was just introduced to the media at a press event. Get details about the new product here, and learn more about how and why it works.

Sennen Pamich Appointed to Lead Coty Professional Beauty North America

Coty today announced the appointment of Sennen Pamich as senior vice president of the company’s Professional Beauty Division in North America. Pamich will report to Sylvie Moreau, president of Coty Professional Beauty.

HOW-TO: Holographic Mosaic Hair Color Trend

Whether you look at the sci-fi escapism of Jeremy Scott’s fall /winter runway show or the apocalyptic inspiration of Maison Margiela, designers have been expressing a cosmic trend, interpreted here by Wella.

TREND ALERT! What is the Cold Brew Hair Color Trend and Why Your Clients Will Love It

In this formula that went viral, Kimberly Bonondona, a blonde and balayage specialist, converts a natural level-3 with old yellow-y highlights to the perfect fall shade she calls Cold Brew.

NYFW: Subtle, Wearable Texture by Eugene Souleiman for Jeremy Scott and Wella

For the more refined looks, Eugene relied on Wella Professionals EIMI Perfect Me, lightweight beauty balm lotion, designed to create a natural style with smoothness to add shine, tame flyaways and protect hair from heat styling.

How this Toasted Coconut Hair Went Viral

August 15, 2018 might have been a typical day at the salon for Atlanta-based artist Kayluh Stewart. But when she posted an image of a lob with a deep base and iced-out ends, she captioned it "Toasted Coconut," and Instagram fell in love.