wet brush

Wet Brush Your Way: 5 Tips for Maximizing the Lifespan of Your Brushes

Grab yourself (and your friends) a set of customized Original Detanglers from Wet Brush, and follow these tips for getting the most out of any brush's lifespan.

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Beauty by Imagination Expands Leadership

Beauty by Imagination (BBI) announced growth to its leadership team with three female VP's and 'Brand Bosses'.

Wet Brush Introduces Custom Care Haircare Collection

The line consists of seven unique brushes all with a specific purpose for individual hair needs.

How to Do a Gorgeous, Bombshell Blowout

At Rev Salon in Houston, owner Eric Vaughn is a bit of a blowout savant, turning out five to eight gorgeous, full, sexy finishes a day for his glam-loving clients. So it’s no wonder he’s in favor of reprising proper blowout strategies.

WetBrush Announces Justine Marjan as Brand Ambassador

The brand celebrates its partnership with award-winning Celebrity Hairstylist and trusted beauty influencer Justine Marjan.

How-To: Icy Lavender

Get the formula for this beautiful icy color. PLUS styling tips using the WetBrush Pro collection.

This Brush Gives Hair Serious Shine

San Diego colorist Hannah Menor reaches for WetBrush Pro's Shine Enhancer to add sparkle to her work

This Brush Will Give You a Sleek Blowout

Atlanta colorist Kayluh Stewart shares her secret to making her best color work stand out: a blowout using this tool. Plus, get the formula for this rich red.

Beauty-Full: New Beauty by Imagination Debuts at ISSE

A strong presence, impactful branding, and so many offerings in one spot made the new BBI booth one busy place.

The WetBrush Pro Collection

The collection combines WetBrush's signature detangling technology with a professional grip for an even better hold.

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