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Wella Professional Master Colorist Eva Scrivo loves luscious, rich color this season. Here, she gives a model a warm brunette shade created with multiple hues for added depth and dimension. Mixing up different formulas and volumes of developers allows Scrivo maximum creativity. “It is a wonderful range of brightness offering different tonal values and warmth in the hair,” she says. “This creates subtle variations without having to reformulate.”
Salvatore Minardi, owner of Salvatore Minardi Salon in Madison, New Jersey, has been a fan of MODERN SALON’s Artist Session program since it began this past spring. Even when he was in Europe and could not attend the second session, he sent a member of his staff to key in to the education and experience.
Goldwell’s International Color Zoom ’10 Creative Team has released Just Naked, the 2010 Color Zoom collection based on the foundations of reduction and simplification—organic shapes blended with a natural and essential color palette. The Just Naked styles incorporate elemental shapes that are worked into dramatically new and unique hairstyles. New cutting concepts were used to create lines and textures that suggest natural elements. Goldwell introduced Naked Facets, three new Topchic shades inspired by the Just Naked collection: Faceted Amber Brown, Pearl Beige and Lilac Brown.
Although the fall runway looks are meant for spring wear, the hair is usually on target for right now! Here are some of our favorite silhouettes that would complement just about any holiday ensemble.
Purposeful placement of color gives stylist CoCo Kennell’s styles an added punch for impact. Kennell, of Shi Salon in St. Louis, Missouri, was inspired by European Renaissance paintings.
The artistic team of Artease, a new boutique line of color, recently released its debut collection. The looks were created with Arteasecolors, which feature an easy-to-use system with 89 shades that can be used as permanent or demipermanent color. The pigment is 99-percent unoxidized and colorists can achieve 100-percent gray coverage with 10-volume developer.
Do your clients understand the difference between a demipermanent and permanent color? Have you educated them on the different results they can achieve with looks and coverage? While a demi is great for a color-shy client, permanent color can achieve more dramatic change and better gray coverage for clients with more than 50- percent gray. However, demis still tend to be the most popular variety among clients.
Group 3 Marketing, a full-service agency serving all segments of the beauty industry, recently shared findings that point to an upbeat holiday shopping season. A new report from American Express Spending and Saving Tracker, which examines American consumer views and priorities, shows some evolving trends that can positively impact salon business this season:
In Wasilla, Alaska, owner Jennifer Camer organizes a simple philanthropic activity that helps clients and staff get in the holiday spirit while bringing joy to local disadvantaged youth. Each year, Camer’s Selah Salon and Health Spa (selahsalonandspa.com) receives gift tags from the Salvation Army. Each tag lists the name and age of a child, as well as the child’s gift request.
For years, Seattle’s Habitude Salon Spa Gallery (habitude.com), sunk its holiday advertising money in billboards, radio and print advertising. But this year owner Inez Gray felt her money was better spent on a television campaign. “I thought we could create more of a feeling with TV, and I also wanted to move in this direction so we can take our website and Facebook pages to new levels with video and imagery,” she says.
For nearly 20 years, Randa Squillacote has been tending to some famous heads of hair on the sets of movies and TV shows. Now she's doing hair on the set of the new CW show, The Vampire Diaries, and she's giving the inside scoop on working in Hollywood. All you aspiring Hollywood hairstylists—listen up!
