Looking for a few new clients? Wondering about the best way to build the book of a new stylist? Here’s how three salons created innovative, inexpensive and highly effective digital strategies to achieve their goals.
“I knew I couldn’t fail more than I already had, so I really had nothing left to lose.” Find out how this talented stylist reinvented herself and her career.
MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.
There comes a tipping point for many clients when they have to decide whether they want to sign up for the ongoing commitment of gray coverage. Learn how to transition a client into a cool blonde that will blend seamlessly with the existing gray.
Conditioning treatments, bonders, glosses—add-ons like these can be quick and profitable boosts to a service provider’s bottom line. Not to mention they keep clients’ hair looking healthy and gorgeous!
Selecting a salon management system that does everything you need it to do can be a daunting task. Get the answers to these six questions before you commit.
California colorist Kelly Naso knows a thing or two about healthy, shiny blonde hair. In this video, Naso shares her secret two-step recipe to maintaining and revitalizing blondes using Malibu C.
