Looking for a few new clients? Wondering about the best way to build the book of a new stylist? Here’s how three salons created innovative, inexpensive and highly effective digital strategies to achieve their goals.
MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.
There comes a tipping point for many clients when they have to decide whether they want to sign up for the ongoing commitment of gray coverage. Learn how to transition a client into a cool blonde that will blend seamlessly with the existing gray.
Conditioning treatments, bonders, glosses—add-ons like these can be quick and profitable boosts to a service provider’s bottom line. Not to mention they keep clients’ hair looking healthy and gorgeous!