Recent surveys show an average of 83% of businesses saw an increase in service bookings during the period of concert tours and attribute the surge directly to the events. Consumers spent an average of $104 per beauty service in preparation for the concerts.
Drawing from decades of salon life experience, Valenzuela peels back the layers of a hairdresser's psyche with candidness and compassion, highlighting the delicate balance between unbridled creativity and the structured approach essential for thriving in today's competitive salon landscape.
Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today.
Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.
A client living with trichotillomania will likely hide it from you, and might skip coming to the salon altogether. Once you understand the problem, you will become an asset and resource to your client.
Designed for beauty industry leaders, the 2023 Professional Beauty Association (PBA) Executive Summit explored strategies to stay up to date with trends and adapt to the evolving wants and needs of consumers.