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COLOR BY @ashytones

Color

Dimensional Balayage in 7 Steps

by Staff

"We decided to bring up the blonde and add some depth in to her hair to break up her old color. When you continue to lighten the hair over and over,  it eventually starts looking more solid, so adding depth back in really helps keep dimension and make that blonde POP!"

COLOR BY @tarratakesover

Color

Brunette to Blonde:The Process and Products

by Staff

Tarra Kruper @tarratakesover is a hairstylist in Los Angeles, and an educator for Wella Professional and ghd.  She shared this brunette to blonde transformation, a process that took 10 hours of time and expertise.

New Brand Launch: ikoo Hair Company Enters US Market

News

New Brand Launch: ikoo Hair Company Enters US Market

by Staff

Six years after its launch, ikoo hair care company, based in Munich, Germany, announces its entry into the American market. Ikoo was founded by Christopher and Katrin Von Hallwyl, who say they wanted to create clean, high-performing and innovative hair care products and tools for women to empower women.  

How-To: Long-Lasting Blow Out with Moisture and Shine

Style

How-To: Long-Lasting Blow Out with Moisture and Shine

by Staff

“In order for her to maintain the style at home, she should either wrap her hair in a circular manner or put her hair in a high ponytail and twist the ends down and secure it in place. It's important for her to cover her hair with a silk or satin scarf while she sleeps!"

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