Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
With cosmetology schools and the students they graduate on the decline and competition for talent ramping up, salon owners are finding it increasingly more challenging to recruit and retain talent. That perfect storm is encouraging many salons to get creative when it comes to connecting with emerging talent while solidifying the cultures that keep new hires on staff long term.
Beard styles come and go but a well-groomed and properly maintained one takes time and attention. We get an expert perspective from Master Barber Hassan DeMarco on how to keep gruff going and growing strong,
Google says National Hairdresser Appreciation Day is April 26. But other sources say differently. At MODERN SALON and SALON TODAY, we think EVERY day is time to celebrate stylists. Here are some thoughts on the beauty of the hairdresser and some of our favorite memes expressing #hairdressermagic.
For years, we've looked to him for inspiration. Now Robert Cromeans, Global Artistic & Business Director for Paul Mitchell, tells us some of the talent he is watching these days and what it is about them that has him so impressed.