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Anne Moratto

Director of Brand Content Strategy, MODERN SALON and NAILS

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards.  She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards.  As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell.  Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.

Anne Moratto wrote

Rossano Ferretti

Rossano Ferretti: The Hairdresser’s Hairdresser

by Anne Moratto

One of the world’s most celebrated hairdressing talents, Rossano Ferretti is passionate about improving the lives of hairdressers and elevating the industry so that stylists receive the respect and recognition they so rightly deserve. He is also credited with creating the client journey, an enhanced service experience that is vital to a salon's success and to client retention.


How to Achieve Glazed Donut Skin

by Anne Moratto

It's a term coined on TikTok for skin that is plump and "shiny" like the lush exterior of a glazed donut. But achieving this pillowy perfection requires the right ingredients and know-how. An expert from Ultraceuticals tells us how to achieve healthy, hydrated skin, a look that is always trending.

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