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Anne Moratto

Anne Moratto

Director of Brand Content Strategy, MODERN SALON and NAILS

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.

Anne Moratto wrote

The Day Instagram Went Down

The Day Instagram Went Down

by Anne Moratto

Facebook, too. So we took to Twitter to ask some beauty professionals what they were thinking and doing during this forced social silence. Sure, there are plenty of other platforms, but for beauty pros, Instagram has become a marketing vehicle, messaging App and appointment software, all in one.

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