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SEARCHWella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
By bringing seasonal trends, artist education and new technology together in one evening, the House of Wella Trend Experience in Los Angeles offered salon professionals a first look at the creative direction and product innovations shaping Fall/Winter 2026.
House of Wella in Los Angeles welcomed beauty professionals for its Trend Experience on Sept. 14, at Wella Studios in Calabasas, CA, to spotlight Fall/Winter 2026 hair trends and news from the brand, alongside a new product launch from Wella Professionalsand a reminder of all the innovation coming out of Sebastian Professional.
Wella Ambassador Daniel Mora is famous for his rich color finishes. Here he talks through the formula and process of creating this gorgeous, dimensional red.
Through live stage presentations and trend showcases, Wella artists explored the movement’s approach to cut, color and styling while demonstrating how the concepts could inspire salon-ready looks.
One highlight of the immersive evening centered on the season’s Monochromatic trend movement.
Wella Signature Artist Lindsey Trabucco talked us through a beautiful red-violet color while also creating a curly fringe.
"Think about the color—how warm or cool it is, but also how intense it is," said Trabucco. "The whole concept behind monochromatic is that we’re really playing with these different elements. We can keep the color really intense or make it really soft. We can turn it up, or we can dial it down."
"What I love about this Monochromatic trend is that there’s so much creative opportunity. It’s not just about one total palette. We’re not only focusing on reds or only focusing on coppers—you really can create anything you want. And of course, with Wella and our entire portfolio, you have everything you need to bring that vision to life."--Lindsey Trabucco
Wella Ambassadors Zach Mesquit, Daniel Mora and Anthony Cole joined Signature Artists Jennifer Ng, Lindsey Trabucco and Tommy Gentile to share their creative interpretations and technical expertise throughout the program.
Product innovation also took center stage. Wella Professionals introduced a new ammonia-free permanent hair color, Pure Perfection, while Sebastian Professional presented the newest addition to its Potion 9 line. Interactive brand activations gave attendees an opportunity to explore the launches and learn more about their professional applications.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
