House of Wella in Los Angeles welcomed beauty professionals for its Trend Experience on Sept. 14, at Wella Studios in Calabasas, CA, to spotlight Fall/Winter 2026 hair trends and news from the brand, alongside a new product launch from Wella Professionalsand a reminder of all the innovation coming out of Sebastian Professional.

Through live stage presentations and trend showcases, Wella artists explored the movement’s approach to cut, color and styling while demonstrating how the concepts could inspire salon-ready looks.

One highlight of the immersive evening centered on the season’s Monochromatic trend movement.

Wella Signature Artist Lindsey Trabucco talked us through a beautiful red-violet color while also creating a curly fringe.

"Think about the color—how warm or cool it is, but also how intense it is," said Trabucco. "The whole concept behind monochromatic is that we’re really playing with these different elements. We can keep the color really intense or make it really soft. We can turn it up, or we can dial it down."

Wella Ambassadors Zach Mesquit, Daniel Mora and Anthony Cole joined Signature Artists Jennifer Ng, Lindsey Trabucco and Tommy Gentile to share their creative interpretations and technical expertise throughout the program.

Product innovation also took center stage. Wella Professionals introduced a new ammonia-free permanent hair color, Pure Perfection, while Sebastian Professional presented the newest addition to its Potion 9 line. Interactive brand activations gave attendees an opportunity to explore the launches and learn more about their professional applications.