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The winners of Goldwell's Color Zoom Challenge introduced at Global Zoom in Vienna, Austria.

Events

Global Zoom 2019: "The Best Ever"

by Maggie Mulhern

Almost 3000 salon professionals attended Goldwell's Global Zoom, held recently in Vienna, Austria. Many attendees described this educational and inspirational event as one of the best professional shows "Ever."

@updoguru Casey Powell likes to use color-depositing shampoos and conditioners like...

Color

8 Ways to Prevent Hair Color Fade

by Alison Alhamed

When it comes to vibrant hair color that goes the distance, oxidative dyes won’t fade off tone like direct dyes can, adding a final gloss can help seal in color, and brands with double-dye loads are ideal for vibrant reds with longevity.

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