Almost 3000 salon professionals attended Goldwell's Global Zoom, held recently in Vienna, Austria. Many attendees described this educational and inspirational event as one of the best professional shows "Ever."
When it comes to vibrant hair color that goes the distance, oxidative dyes won’t fade off tone like direct dyes can, adding a final gloss can help seal in color, and brands with double-dye loads are ideal for vibrant reds with longevity.
INTREDPID is the new couture collection introduced at Goldwell's Global Zoom in Vienna, Austria. The collection is described as "fearless, bold and daring" and to be used as inspiration for 2020.
