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Just in time for summer, Moroccanoil is on the case, with a complete portfolio of lightening heroes designed to lift hair safely and beautifully.

5 New Blonding Ideas, Just In Time For Summer

by Staff

Blonde is more than a hair color—it’s a way of life for many of your clients. Without their light locks, they just don’t feel like themselves. And often they’re restless when it comes to their hair—always on the lookout for new shades and approaches to change up their overall blonde results.

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Every Type Of Lightener, Decoded

Every Type Of Lightener, Decoded

by Staff

When it comes to selecting a lightener, one size does not fit all. Different formulations perform different functions and if you choose wisely, your hair color results will ascend from good to great. Not sure where to start? Well, you’re in luck. We turned to Schwarzkopf Professional® Artist Team Member Sam Stahl, @hairbysastahl, for a breakdown of lightener types plus best practices for each.

Upgrade Your Color In 10 Minutes? It’s All About Breaking That Base
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Upgrade Your Color In 10 Minutes? It’s All About Breaking That Base

by Staff

Base breaking, base shifting, base bumping. No matter what you call it, it’s a technique that will elevate  your color work to next-level results. What’s more it’s quick and easy to do and adds revenue to your hair color tickets. The most successful colorists in the world consider base breaking a “must” in order to produce the sophisticated results their clients expect. Here’s what you need to know about this hair color “secret weapon.”

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