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Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.

Sun-kissed and effortless.
Credit: Carly Zanoni
The old adage, "Time is money," holds true when considering express salon services. If you can elevate a hair appointment with something extra, while also adding to the service ticket, time is saved and money is earned.
This summer, Schwarzkopf Professional spotlightshigh-impact service add-ons that areflexible, customizable upgrades, delivering shine, dimension, and color refresh in a fraction of the time that meet the needs of today’s time-conscious client. These express services are built to seamlessly layer onto existing appointments, delivering visible payoff in under 30 minutes.
MODERN asked Schwarzkopf Professional AmbassadorCarly Zanoni (@the.blonde.chronicles), a "color and placement expert" for her take on these awesome add-ons that give stylists new opportunities to increase revenue and results.

Soft, shining waves.
Credit: Carly Zanoni
MODERN SALON: These services can stand on their own or be incorporated into a larger appointment. Can you give an example of which services would be great add-ons and ticket boosters?
CARLY ZANONI: Some of my favorite add-on services are the ones that create a noticeable impact without adding significant time to the appointment. Face-frame brightening using BlondMe 9+ is a great example because clients immediately see the difference around their face, but it doesn't require the time commitment of a full highlighting service. Quick glossing services are another favorite because they instantly improve shine, tone, and overall hair appearance.
I also love tonal refreshes and treatment-based add-ons. Services like a CHROMA ID tone-and-treat allow clients to leave with hair that not only looks refreshed but feels healthier as well. These types of services are easy to incorporate into an existing appointment, enhance the overall result, and create additional revenue opportunities without dramatically extending service time.

Credit: Carly Zanoni
MS: We know that during some tough economic times, clients start to stretch the time between appointments. Do you see these services as a way to keep clients "close" when the tendency may be to extend time between appointments?
CZ: Absolutely. In my experience, clients are often looking for ways to maintain their look while being mindful of both their budget and their schedule. Smaller maintenance services can help bridge the gap between major appointments and keep clients feeling confident in their hair.
For example, a gloss, face-frame refresh, or quick root touch-up can extend the life of a larger color service while still giving the client something new and noticeable. These appointments provide an opportunity to stay connected with clients, maintain the relationship, and continue delivering value without requiring them to commit to a full transformation every visit.
I also think these services contribute to a better overall client experience because they offer flexibility. Not every guest needs a 3 hour appointment every time they come in. Sometimes they simply want a refresh, and offering strategic maintenance services allows us to meet clients where they are while still helping them look and feel their best.

Brightened around the face.
Credit: Carly Zanoni
Express Root & Detail Work with IGORA Color10: A 10-minute color solution designed for fast, reliable root coverage. Ideal for in-between maintenance, base touch-ups, blending highlights, or subtle lowlighting add-ons, Color10 is great for event prep and offers fast, reliable results without compromising on finish.
Quick Glossing with IGORA VIBRANCE Clear (0-00): A shine-boosting, conditioning gloss that refreshes hair between appointments – no color shift required. Applied to towel-dried hair and processed in just 20 minutes, it enhances luminosity, smoothness, and overall hair health. Perfect for clients seeking a refresh without altering tone.
Face-Frame Brightening with BLONDME Premium Lightener 9+: A strategic, face-framing highlight service that delivers maximum brightness with minimal foil work – offering instant impact without the time investment of a full lightening service. Perfect for a subtle, seasonal refresh.
Tone + Treat with CHROMA ID Bonding Color Masks: A multi-tasking, pigmented bonding mask that revives tone while helping to strengthen the hair in a single step. Processes in 20 minutes with no activator, making it an efficient add-on for both color and care. Perfect for clients in need of a quick tonal boost or refresh with added care benefits.

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