PRAVANA Expands HydraGloss Line with Two Red-Violet Shades Inspired by the “Cherry Cola” Trend

The demand for rich, red-violet haircolor may have started as a viral “cherry cola” trend, but it has evolved into a broader movement toward deeper, more dimensional, plum-and-cherry-and-rasberry reds that feel both bold and wearable and so right now. It's a red that isn't shy and that definitely isn't "born this way." It's more expressive, with a feeling of being intentional and meant to be seen.

From chocolate cherry to cherrywood tones, these shades are emerging as a new kind of neutral. They offer enough depth to feel sophisticated, with enough vibrancy to stand out. For colorists, they also provide flexibility, with tones that can be adjusted to suit a range of skin tones and client preferences.

PRAVANA is leaning into that momentum with the launch of Forbidden Fruit, a two-shade expansion of its ChromaSilk HydraGloss demi-permanent color line.

Meet These New Tempting Shades from PRAVANA

With a nod to the “forbidden fruit” of Eden, these shades offer tantalizing, deep, rich color that feels just a little indulgent. And they are...

• 4RV (Red Violet Brown)
• 6RV (Red Violet Dark Blonde)

Designed to sit in that red-violet family, both shades focus on delivering rich dimension with high shine. The inspiration pulls from deeper fruit tones like plum, cherry, and pomegranate, translating into color results that feel saturated without being overly bright.

As part of the HydraGloss system, the shades are intended for services like glossing, tonal refresh, and enhancing mid-lengths and ends. The demi-permanent format allows stylists to build depth and adjust tone without committing to permanent color.

The addition of 4RV and 6RV gives colorists more options in a category that continues to gain traction behind the chair. As clients move toward color that feels both expressive and wearable, red-violet tones are proving to be one of the most adaptable directions in the current color cycle.

Forbidden Fruit expands the existing HydraGloss red palette from two to four vibrant, long lasting shades and brings the total HydraGloss shade range to 33.

What ChromaSilk HydraGloss Brings to the Color Service

• Caring color formulated to be gentle on the hair, leaving it feeling conditioned and healthy-looking
• Easy-to-use, no-drip gel-to-crème formula suitable for precision techniques, toning, refreshing, gray blending, and more
• Alkaline demi-permanent formula
• Ammonia-free
• Delivers bonding technology to the hair*
  *When used with Zero Lift Developer
• Glossy finish with up to 2X the shine
• Fade-resistant color
• Lasts up to 30 shampoos
• Crisp apple and water lily fragrance

In the Salon: Application Tips

The new shades can be used all over, coupled with ChromaSilk Permanent on roots for grey coverage, or with HydraGloss on mid lengths and ends.

To prepare, in a non-metallic bowl, mix 1 part PRAVANA ChromaSilk HydraGloss Demi-Permanent Gel Hair Color with 1-part PRAVANA Zero Lift Crème Developer (1:1) and apply. Process up to 20 minutes.