PRAVANA has long been trusted to transform color into a rainbow variety of hues. Recently, the brand introduced two new shades to its ChromaSilk VIVIDS line: Juicy (vibrant peachy pink) and Crush (soft rose gold).
Credit:
Photographer: Joyce Charat – @joycevisuals Still Life Photographer: Oliver Leighton – @ollie.leighton Prop Stylist: Nike Schroeder Wardrobe: Trudy Nelson Makeup: Suna Myles – @sunamyles_mua Campaign Colorist: Andy James – @andyjamespaints Lead Hairstylist: Natalie Rosales – @natalierosales Set Design: Megan Balthazor Creative Director: Jamie Isaia: Archer & Anchor – @jamieisaia | @archerandanchor
Behind every magical creature is a magic maker.
These colorists are embracing vivid hues, fantasy palettes, and full-character transformations because they all resonate with hair color as storytelling as much as it is technical skill. They are creating alter egos, inspired by fantasy worlds, while also tapping into their own inner unicorn.
Q: Why did you decide to specialize in vivids? I first started doing vivid hair around 2019. I’ve been doing hair for 19 years, and I just felt bored, like I needed to change. I’ve always loved color, and I love mermaids and unicorns, so I found my inner unicorn and just went with it. I started taking models, entering contests, and completely re-found my passion.
Q: What do you love most about creating vivid color? I love being able to customize and mix colors. I especially love pastels. Even when I use the same placement, it can look totally different on every person. There are just so many colors and I love using them all.
Q: What’s it like creating “magical creature” hair for clients? It doesn’t feel like work, it feels like art. I love creating a full look: outfit, makeup, accessories, and doing a themed photoshoot. It’s like the ultimate fantasy. Adult dress-up in the best way.
After two seasons of cool-toned pastels dominating requests, demand is shifting toward warmer, peach-based pinks and rose-infused blends. PRAVANA is responding with Sugar Coated, a technical expansion of the ChromaSilk VIVIDS portfolio.
The launch introduces two new shades:
Juicy – Vibrant peachy pink with warm reflect
Crush – Soft rose gold with balanced warmth
With these additions, stylists now have five pink-family options within the VIVIDS line (Pink, Neon Pink, Magenta, Juicy, and Crush), allowing for greater tonal precision and customization.
Why This Matters
• Formulated for Levels 7+ These shades are designed to perform beautifully on pre-lightened hair starting at level 7, making them especially practical for clients with darker or warmer natural bases. In many cases, they eliminate the need for lifting to a level 10 to achieve wearable pink results.
• Intermixable for Customization Juicy and Crush intermix seamlessly with all VIVIDS shades and can be adjusted using:
VIVIDS Clear Dilute
VIVIDS Clear Pastel
VIVIDS Black
This allows for controlled saturation, softened warmth, or added depth for multi-dimensional, modern finishes.
• Longevity + Maintenance Both shades offer up to 30 washes of vibrancy when proper aftercare is followed, making them viable for clients seeking expressive color with manageable fade patterns.
Pro Application Insight
Warm pinks like Juicy and Crush are especially effective for:
Clients transitioning from copper or strawberry blonde
Softer “fantasy” looks for corporate environments
Dimensional melts paired with magenta or coral tones
Seasonal Valentine’s promotions with year-round versatility
As vivid artistry evolves, expanded tonal control gives stylists greater precision and greater profitability in the salon.
Q: Why did you decide to specialize in vivids? I’ve always been a starving artist at heart. Creating art is where my passion lives, and vivid color lets me turn hair into a true creative outlet.
This is why I love working with wigs. They give me complete creative freedom and let me explore ideas without fear or pressure. "When I feel stuck or in a creative rut, wigs help me reset, play, and fall back in love with the art of hair all over again."--Becky Betts
Q: What’s it like creating “magical creature” hair? It feels like storytelling. Every client brings a different vision, and I get to bring it to life in a way that’s personal, emotional, and artistic.
Q: Any tips for achieving and maintaining vivid color? Prep is everything: healthy hair, even pre-lightening, understanding underlying pigments, and proper porosity control. For maintenance I always recommend sulfate-free shampoo, cool water, minimal heat, and professional color-care products.
Based in Saratoga Springs, UT, Janelle Eyre's color work has twice been recognized as a finalist in the Color Category for the North American Hairstyling Awards (NAHA).
Q: Why did you decide to specialize in vivids? It allows me to be creative in a whole new way. I can challenge myself with color theory, experiment with endless placements and combinations, and help others showcase their authentic, artistic sides while making the world more colorful and fun.
Eyre features deep, midnight hair color hues and also shades of more earthy elements—greens and blues.
Q: What do you love most about vivid color? It can be customized to fit any personality. It delivers an instant hit of dopamine not just for the wearer, but for everyone around them. Color is powerful.
Q: What’s it like creating magical creature hair? It’s my bread and butter. You can create entire characters through haircolor. A person’s aura and demeanor can transform into something new and exciting.
Eyre's models are framed by darkness and caught in shadow, emphasizing their powerful presence.
George Blanco peeks out behind models during a photo shoot for PRAVANA.
Self-described “Merman Hairdresser,” Blanco brings childhood fantasy into adult artistry.
"On today’s episode my guest who I previously did rainbow on had to come back in for a refresh. I knew when I did rainbow it was gonna be difficult to remove certain colors from her hair.. but to MY surprise the majority came out with ease. "I used PRAVANA CREME LIGHTENER with ZERO LIFT Developer while I processed her roots and the colors just rolled off her hair. "I wanted to utilize the remaining tones left in her hair to my advantage.. so I used the one color that shares equal amounts of warm and cool.
VIOLET. "Violet will not only help cover any imperfections in tone BUT also thanks to even amounts if cool and warm tones will set me up for success upon removal as well as the warm and cool tones with neutralize any warmth or coolness left in the hair. "I custom mixed this dusty violet and lavender tones using PRAVANA VIVIDS EVERLASTING. We embraced the split again since it made us feel SO EXXXTRA and even stepped it up flipping the colors on the money piece for extra drama!"
Q: Why vivids? I’ve always been artistic. Growing up, nothing a good coloring book couldn’t fix. As an adult, vivid hair feels like an evolution of that love of creating art but now I get to do it for someone else.
Q: What do you love most about it? It brings me joy. It’s living art that travels everywhere my client goes.
M E R M A I D🧜🏻♂️
"My client was ready to bring the magic back! She had a grown out balayage, grey sparkles and old vivids that needed a revamping.
"We did a full head of foils and balayage to do blend it all out and then custom formulated 3 vivids and dyed her extensions to match!
"We installed the hair, cut and layered it all up and the final look was beautiful! Another mermaid walking!"
Q: Where does the “merman” inspiration come from? I grew up fascinated by mythical creatures, especially mermaids. Doing something my younger self would be proud of truly fills me with joy.
Z O M - B A E 🧟♀️ "Today we transformed a friends look again! She came in ready to get the spooky vibes back on her "We lightened out her regrowth and removed her previous color. She had ultimately decided she wanted to go back to her green (a color that she frequents) Only the request is that we make the color more swampy, not so neon and at the same time custom to her 💚 "The final look came out sickening."
Q: What makes a vivid transformation successful? Like any color service consultation is key. Set realistic expectations. Make sure the client can maintain it. Aftercare is crucial, maybe even more important than the application itself. With good products, proper education, and good work, there’s nothing a guest can’t maintain.
The magic of Artificial Intelligence cannot replace the magic of the hands-on artistry of a colorist. Because behind every magical creature is a stylist who understands that hair isn’t just aesthetic, it’s identity.
Credit:
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