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The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.
Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.
GA.MA Professional has introduced a fresh new look for its highly popular IQ Lite Max hair dryer, now available in a sleek metallic silver.
Japanese beauty brand YA-MAN Ltd., introduces new tech-forward beauty devices for home use such as the YA-MAN Spa Styler Blow Dry + Scalp Massage.
Formulated for both men and women, the key ingredient in the new Tea Tree Trio Hair Collection by Scruples Haircare is Tea Tree Oil, a natural cleanser that fights off daily chemical buildup and dead skin.
Olivia Garden's CurlyHair collection includes three brushes for of varying curl types: wavy, curly, and coily.
Mia Beauty's new Delta Curling Iron has a unique triangular shaped barrel for creating voluminous, triangular, whimsical, sexy curls.
R+Co’s new CANDY STRIPE Protect + Prep Detangling Spray is a leave-in product that detangles and nourishes hair with protective ingredients such as Pink Berry, Cocoa + Matcha Extracts, and Sugar Glycols.
Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.
Moroccanoil Treatment Purple is a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair.
Pure Brazilian Hair Care is reintroducing their innovative smoothing product line of five products that increases shine, strengthens the cuticle, eliminates frizz, and improves hair health by protecting the cuticle.
Elina Organics introduces three new products to its organic hair care line, Hair & Scalp Restoring Powder, Phyto-Restore Conditioner, and a reformulated Phyto-Nourish Shampoo to address client demand for natural solutions to hair loss and enhance hair restoration.
R+Co CHAINMAIL Thermal Protection Styling Spray provides 450°F protection for use with hot tools, with flexible hold and a voluminous, smooth finish.
Crafted with upcycled seaweed, KMS’s new CONSCIOUSSTYLE Beach Style Crème delivers weightless hydration and hold for a windswept, beachy look.
Moroccanoil’s new Frizz Control Shampoo and Conditioner is the newest addition to the brand’s Frizz Control Collection, restoring manageability and shine to frizz-prone hair.
Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.
ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.
