
Zenagen Unveils Eclipse Color Preservation & Gray Defense Shampoo
Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.

Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.

ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.

GAMA introduces its new IQ3 dryer, offering 'Smart Performance,' energy efficiency, and optimal hair health.

Follicle Filler is a two-step rebuilding and restoring professional treatment for chemically damaged, brittle, and weak hair.

René Furterer's new Head Spa Purifying Scrub Detox is its newest addition, joining a new and improved Head Spa Complexe 5 Stimulating Plant Concentrate and Head Spa Astera Soothing Concentrate.

R+Co's new HOT SPELL straightening blowout balm fights frizz while GRASP is a shaping balm perfect for slicked back looks with a pliable, airbrushed finish.

CHI is expanding its Royal Treatment Professional Range, adding four new lines, using the same natural bond builders, moisture, and fatty acids to maintain manageability, softness, strength, and shine.

L’ANZA Introduces its Healing Curls Butter Whip Styling Foam.

milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.

Curlisto Hair Care's new, Frizz Free Serum makes curls happy and frizz free.

R+Co is introducing two new summer hair formulas Backbend Workable Hold + Non-Aerosol Hairspray and Crystal Halo Balancing Scalp Scrub + Shampoo.

Leaf & Flower's CBD PRO Curl Defining Treatment is a new service added to its in-salon offerings. The treatment shapes curls, de-frizzes, and protects all curl types, creating bouncier, smoother, healthier curls for up to five washes.

R+Co BLEU's new Blonded Brightening Shampoo and Masque neutralize unwanted yellow tones with these toning formulas that cleanse, moisturize, and help repair color-treated hair.

Barbie and Schwarzkopf Professional’s BLONDME launch two limited edition hair care kits For professional hairstylists.

Olaplex launched its newest Volumizing Blow Dry Mist to create lasting body and bounce with the company's proprietary Olaplex Bond Building Technology.

Check out ValbrunPro's newest professional shear, the ValbrunPro Tailor, made with premium Japanese Hitachi V-10 steel.

John Paul Mitchell Systems debuted its newest color line called The Demi Nearly Nudes, three new gold violet hues of tan, gold, and violet tones.