milk_shake, a color and care line known for its natural ingredients, innovative products, global reach, and transformative effects on hair, announced two new products to its line.

insta.light shampoo for Glass Hair

milk_shake debuted its new insta.light shampoo, a product option associated with the insta.light in-salon lamination hair service. The shampoo has a creamy texture combined with a peach fragrance, and is also available for clients to take home. milk_shake's insta.light shampoo is a strengthening shampoo with a filler effect for all hair types. It gently cleanses and makes hair easy to comb, leaving it soft and shiny.

Formulated with fruit extracts that provide vitamins and precious minerals, insta.light shampooreflects light to provide sleek, shiny hair that lasts up to three washes.

Level 9 Lightener

Part of the expansion of its light catcher spotlight range, milk_shake launched the Level 9 Lightener, a lightening powder that lifts up to nine levels while maintaining the hair's health and vitality. This product is suitable for all lightening techniques since it can be used freehand or with techniques like foils, meche, or stripes. It features a non-drip, no-swell formula that is easy to apply. 

Light catcher spotlight is formulated with milk_shake’s milk proteins for hair strength and avocado oil — a vitamin-rich ingredient for healthy, shiny hair. Milk proteins provide detangling and conditioning, helping avoid the stiffening of the hair caused by the lightening process. Avocado oil and its vitamins are a natural restructuring ingredient for the hair that makes hair shiny and strong.