
New CoverSmart Truffle Shades from Paul Mitchell
Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.
This leave-in formula delivers moisture and nourishment, and helps promote color vibrancy.

Before and After using ColorProof Baobab Recovery Treatment Spray
Photo: Colorproof Haircare, LLC
Colorproof has launched Baobab Recovery Treatment Spray ($35) in its Recovery collection. The Recovery collection is designed to nourish, strengthen, and help repair damaged or fragile, color-treated hair. Powered by the African superfruit, Baobab, used for centuries as a source of regeneration due to its curative, nutritional, and hydrating properties. For hair, it revitalizes locks leaving them smoother, stronger, and shinier.
This leave-in formula delivers moisture and nourishment to the hair shaft and then seals it in, smoothing the cuticle and adding a lightweight, protective barrier. Leaves hair smooth and shiny with lasting color vibrancy.

ColorProof Baobab Recovery Treatment Spray
Photo: Colorproof Haircare, LLC
Seals hair’s cuticle preventing moisture loss.
Strengthen, fortifies, and repairs.
Leaves hair softer, smoother, and more manageable with incredible shine.
Delivered protection from environmental damage and color fading.
Baobab, rich in essential vitamins and minerals, is known to moisturize, strengthen, and fortify hair, helping to prevent breakage.
Squalene mimics skin’s natural oils, making it an incredible moisturizer to boost hydration, increase shine, and suppleness and help protect against environmental damage.
Camellia oil, also known as tea seef oil, is rich in fatty acids, which helps enhance shine, reduce friction, smooth hair’s cuticle, and minimize hair damage.
Apply to clean, damp hair. Comb through and style as desired.

Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.

Moroccanoil Treatment Purple is a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair.

Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.

ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.

milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.

R+Co BLEU's new Blonded Brightening Shampoo and Masque neutralize unwanted yellow tones with these toning formulas that cleanse, moisturize, and help repair color-treated hair.

Barbie and Schwarzkopf Professional’s BLONDME launch two limited edition hair care kits For professional hairstylists.

John Paul Mitchell Systems debuted its newest color line called The Demi Nearly Nudes, three new gold violet hues of tan, gold, and violet tones.

Tackle gray in 10 minutes with Paul Mitchell's new permanent cream hair color Paul Mitchell the color 10.

Matrix's new High Riser Pre-Bonded already has bonder inside and has the highest concentration of bonder for less breakage, better protected hair bonds, and stronger hair fibers.

Pick up this new purple shampoo and conditioner from Saphira, a powerful-yet-gentle combo containing 26 reparative minerals from the Dead Sea.

Matrix's latest innovation contains pre-measured color and developer in every pouch for precise dosing and portability. It allows stylists to cover 100% of grays in half the time.

Matrix Introduces new Open Air Pre-Bonded clay lightener and SoColor Sync Acidic “Bronde” toners, for a flawless balayage.

RUSK empowers colorists with the introduction of new color products

The new Color Toning collection by Colorproof provides a lighter, brighter, and zero-brass blonde.

Five new Ultra Natural shades provide a gentle solution for natural, on-tone coverage.

All shades of blonde transform with maximum shine and enhanced brilliance in just 10 minutes.