
New CoverSmart Truffle Shades from Paul Mitchell
Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.
R+Co BLEU's new Blonded Brightening Shampoo and Masque neutralize unwanted yellow tones with these toning formulas that cleanse, moisturize, and help repair color-treated hair.

New from R+Co BLEU: Blonded Brightening Shampoo & Masque.
Photo: R+Co BLEU
R+Co BLEU launched its newest products, Blonded Brightening Shampoo (8.5oz bottle $59) and Masque (5oz tube $73). The brand's 'Blonde Illumination' repairs and revitalizes dull, yellowed blondes with a hydrating and toning formula. Naturally-derived, antioxidant-rich pigments neutralize existing yellow undertones, while counteracting future discoloration.
Provides buildable toning by counteracting oxidation and unwanted yellow tones.
Gentle and rich formulas clean and repair chemically treated hair.
Delivers moisture to dry highlight colored hair.
Increases hair elasticity.
Safe for colored and chemically treated hair.
BLEU Molecule Complex for strength and shine.
Lilac Flower Stem Cells add shine and repairs damaged, lightened hair.
Violet Flower-derived pigment delivers toning and antioxidants.
Vitamin B & E nourish and protect hair from the environment.
Shea Butter provides moisture for damaged hair.
Keramatch Vegan Keratin to repair chemically treated hair.
Massage Shampoo into wet hair.
Rinse thoroughly.
Apply Masque to wet hair from mid-length to ends.
Leave on for five minutes.
Rinse thoroughly.

Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.

Moroccanoil Treatment Purple is a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair.

Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.

ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.

milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.

Barbie and Schwarzkopf Professional’s BLONDME launch two limited edition hair care kits For professional hairstylists.

John Paul Mitchell Systems debuted its newest color line called The Demi Nearly Nudes, three new gold violet hues of tan, gold, and violet tones.

Tackle gray in 10 minutes with Paul Mitchell's new permanent cream hair color Paul Mitchell the color 10.

Matrix's new High Riser Pre-Bonded already has bonder inside and has the highest concentration of bonder for less breakage, better protected hair bonds, and stronger hair fibers.

Pick up this new purple shampoo and conditioner from Saphira, a powerful-yet-gentle combo containing 26 reparative minerals from the Dead Sea.

Matrix's latest innovation contains pre-measured color and developer in every pouch for precise dosing and portability. It allows stylists to cover 100% of grays in half the time.

Matrix Introduces new Open Air Pre-Bonded clay lightener and SoColor Sync Acidic “Bronde” toners, for a flawless balayage.

RUSK empowers colorists with the introduction of new color products

The new Color Toning collection by Colorproof provides a lighter, brighter, and zero-brass blonde.

This leave-in formula delivers moisture and nourishment, and helps promote color vibrancy.

Five new Ultra Natural shades provide a gentle solution for natural, on-tone coverage.

All shades of blonde transform with maximum shine and enhanced brilliance in just 10 minutes.