Moroccanoil has introduced Moroccanoil Treatment Purple, a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair with continued use. The lightweight formula, infused with Argan oil and linseed extract, absorbs into the hair to counteract unwanted yellow and orange hues over time.  

Product Benefits

• Enhances manageability, shine, and conditions the hair for daily color maintenance and care.

• Neutralizes brassiness over time.

• Multitasking, lightweight formula with argan oil and linseed extract.

• Speeds up blow-dry time and protects against thermal damage.

• Restores vibrancy and radiance.

• Creates lasting smoothness.

• 95% of consumers surveyed said that Moroccanoil Treatment Purple refreshes highlights in just one use.

In a consumer perception study conducted after one week of consistent use:

• 95% said the product reduces brassiness.

• 95% said the product helps maintain blonde tones between salon appointments.

• 91% said the product is essential to their blonde care routine.

How to Use

Apply a small amount throughout damp or dry hair. Style as usual. Use 2–3 times a week or as needed. Use consistently over time for maximum results. For enhanced toning, use with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.

Note: Individual toning results may vary due to hair condition, starting color, porosity, and other factors. Apply to damp hair as the foundation for all hairstyling. Apply to dry hair to help smooth frizz.

Key Ingredients

• Argan Oil: The deep roots and small leaves of the Argan tree allow it to resist arid winds and water loss, resulting in a nut with a uniquely rich oil profile. Rich in essential fatty acids, antioxidants, and Vitamin E, Argan oil is an age-old beauty secret that has many uses, helping to hydrate and soften hair, skin, and nails.

• Linseed Extract: Derived from flaxseed, a good source of alpha-linolenic acid — also an essential fatty acid that helps hair look and feel healthier.

• Violet Pigments: Neutralize brassy tones while imparting color and visual effect, enhancing depth, dimension, and providing a natural-looking sheen.