Colorproof has launched their new Toning Collection for a lighter, brighter, and zero-brass blonde. When going blonde, bleach is used to lift natural hair color, which may leave hair damaged and with yellow or brassy undertones. While most purple shampoos can be harsh and drying, Colorproof saw a need to develop formulas that are gentle enough to use every day to brighten, tone, and illuminate your favorite shade. The toning collection is designed to keep hair healthy and shiny and color fresh and protected.

Daily Blonde Shampoo 8.5 oz. ($40)

Gently cleanse while toning and brightening blonde and silver hair. Sulfate-free, daily purple shampoo cancels brassiness and yellow tones, leaving hair revitalized,color fresh, and protected.

Daily Blonde Conditioner 8.5 oz. ($40)

Daily purple conditioner helps neutralize brassy tones while brightening and softening hair. Detangles, nourishes, strengthens, and protects hair from environmental factors and fading for vibrant, brilliant blonde.

Weekly Blonde Masque 5.2 oz. ($42)

Fortify, tone, and protect with this ultra-pigmented, purple treatment masque that helps to correct and neutralize brassy tones while treating damage caused by bleaching and coloring. Enriches hair and smooths the cuticle for shiny, color-protected, radiant hair.