
New CoverSmart Truffle Shades from Paul Mitchell
Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.
Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.

Before and After using Zenegen's new Eclipse Color Preservation Gray Defense Shampoo and Conditioner.
Photo: Zenegen
Zenagen announced the launch of its newest product, Eclipse Color Preservation + Anti-Gray Shampoo and Conditioner, engineered under the company's CEO Jared Reynolds. The product uses licensed and in-vitro tested upcycled mandarin extract molecules.
Color Integrity: Eclipse is designed to preserve and enhance the vibrancy of colored hair. Its scientific formulation ensures that hair color remains true and vivid over time.
Moisture Optimization: Prioritizing hair and scalp health from a scientific standpoint, Eclipse optimizes moisture levels, resulting in shine and overall hair vitality.
Quinoa Enrichment: Infused with quinoa, Eclipse elevates hair strength from a scientific perspective, contributing to its resilience and luminosity.
Universality: Eclipse offers scientifically advanced benefits to individuals with diverse hair concerns, making it a versatile product.
"Eclipse embodies our commitment to elevating the frontiers of innovation in haircare, underpinned by scientific rigor. We have crafted a product that addresses the unique challenges of gray hair while providing the invaluable scientific advantage of color preservation. Our vision is to empower every individual with the opportunity to possess not just beautiful hair, but scientifically optimized hair. Eclipse makes this vision a reality."
— Jared Reynolds, CEO Zenagen

Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.

Moroccanoil Treatment Purple is a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair.

ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.

milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.

R+Co BLEU's new Blonded Brightening Shampoo and Masque neutralize unwanted yellow tones with these toning formulas that cleanse, moisturize, and help repair color-treated hair.

Barbie and Schwarzkopf Professional’s BLONDME launch two limited edition hair care kits For professional hairstylists.

John Paul Mitchell Systems debuted its newest color line called The Demi Nearly Nudes, three new gold violet hues of tan, gold, and violet tones.

Tackle gray in 10 minutes with Paul Mitchell's new permanent cream hair color Paul Mitchell the color 10.

Matrix's new High Riser Pre-Bonded already has bonder inside and has the highest concentration of bonder for less breakage, better protected hair bonds, and stronger hair fibers.

Pick up this new purple shampoo and conditioner from Saphira, a powerful-yet-gentle combo containing 26 reparative minerals from the Dead Sea.

Matrix's latest innovation contains pre-measured color and developer in every pouch for precise dosing and portability. It allows stylists to cover 100% of grays in half the time.

Matrix Introduces new Open Air Pre-Bonded clay lightener and SoColor Sync Acidic “Bronde” toners, for a flawless balayage.

RUSK empowers colorists with the introduction of new color products

The new Color Toning collection by Colorproof provides a lighter, brighter, and zero-brass blonde.

This leave-in formula delivers moisture and nourishment, and helps promote color vibrancy.

Five new Ultra Natural shades provide a gentle solution for natural, on-tone coverage.

All shades of blonde transform with maximum shine and enhanced brilliance in just 10 minutes.