
New CoverSmart Truffle Shades from Paul Mitchell
Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.
Matrix's new High Riser Pre-Bonded already has bonder inside and has the highest concentration of bonder for less breakage, better protected hair bonds, and stronger hair fibers.

High Riser Pre-Bonded is the most powerful lightener in the Matrix Portfolio for lift with less breakage.
Photo: Matrix
Matrix has developed the most powerful 9-level lightener that makes it nearly as easy to lift the darkest levels as it is to lighten levels 7-10. Introducing High Riser Pre-Bonded.
High Riser Pre-Bonded is the most powerful lightener in the Matrix Portfolio, offering up to nine levels of lift with 79% less breakage so stylists can get clients from dark to platinum in one service. Ideal for all levels, hair types, and textures, even preserving curl patterns after lightening. It targets dark hair’s eumelanin and pheomelanin, slicing through red, orange, and yellow undertones.
With High Riser, hair processes in about 50 minutes. The initial lift is quick, and during the remaining processing time it’s even and controlled.
“No need to bump up the developer — use the volume you would normally use. You can use 10, 20, 30, or 40 volume Matrix Cream Developer for off-scalp techniques, and you can use 10, 20, or 30 volume on-scalp.”
— Matrix Global Educator Pati Rodriguez
“Pre-Bonded” means the formula already has bonder inside and High Riser features the highest concentration of bonder (glycine + citric acid). This means less breakage, better protected hair bonds, and stronger hair fibers for healthy-feeling results.
Matrix High Riser Pre-Bonded is now available on SalonCentric and CosmoProf.

Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.

Moroccanoil Treatment Purple is a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair.

Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.

ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.

milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.

R+Co BLEU's new Blonded Brightening Shampoo and Masque neutralize unwanted yellow tones with these toning formulas that cleanse, moisturize, and help repair color-treated hair.

Barbie and Schwarzkopf Professional’s BLONDME launch two limited edition hair care kits For professional hairstylists.

John Paul Mitchell Systems debuted its newest color line called The Demi Nearly Nudes, three new gold violet hues of tan, gold, and violet tones.

Tackle gray in 10 minutes with Paul Mitchell's new permanent cream hair color Paul Mitchell the color 10.

Pick up this new purple shampoo and conditioner from Saphira, a powerful-yet-gentle combo containing 26 reparative minerals from the Dead Sea.

Matrix's latest innovation contains pre-measured color and developer in every pouch for precise dosing and portability. It allows stylists to cover 100% of grays in half the time.

Matrix Introduces new Open Air Pre-Bonded clay lightener and SoColor Sync Acidic “Bronde” toners, for a flawless balayage.

RUSK empowers colorists with the introduction of new color products

The new Color Toning collection by Colorproof provides a lighter, brighter, and zero-brass blonde.

This leave-in formula delivers moisture and nourishment, and helps promote color vibrancy.

Five new Ultra Natural shades provide a gentle solution for natural, on-tone coverage.

All shades of blonde transform with maximum shine and enhanced brilliance in just 10 minutes.